Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints in a single sitting, or fills up on free restaurant bread before the entree arrives, this post is for you. I recently presented an in-depth modern marketing overview …more
Here’s today’s Leo: “Plan the sale when you plan the ad.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Was your Dad in the business? A: No, my Dad was at a dry goods …more
Here’s today’s Leo: “We want consumers to say, ‘That’s a hell of a product’ instead of ‘That’s a hell of an ad.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: You were more …more
Here’s today’s Leo: “The most fearful possibility that lies ahead is that we might contract ‘fatheadism’ — fat between the ears can destroy us.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett. Originally published …more
Here’s a quick interview on NPR with Paul Oyer, a Stanford economist and the author of “Everything I Ever Needed To Know About Economics, I Learned From Online Dating:” Link They discuss “thick” and “thin” markets, and the need for a “thick” market in order to achieve success. I’ve often …more
Here’s today’s Leo: “Keep it simple. Let’s do the obvious thing — the common thing — but let’s do it uncommonly well.” — Leo Burnett I don’t know what to say about this ad except … SRSLY?!? Continue to Day 11
Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now there’s a fourth reason: The Sprinklr Digital Transformation Summit. My infatuation with Sprinklr is no secret. And, if you read this blog or watch any of my videos, …more
Here’s today’s Leo: “One thing this company has never been is stuffy. And this is a valuable thing not to have been and is very much a part of what makes us tick” — Leo Burnett Rudy Perz conceived the Pillsbury doughboy in 1962 as part of an advertising campaign …more
Here’s today’s Leo: “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” — Leo Burnett Continue to Day 9
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, but you wouldn’t be able to drive a car. You could read The Cat in the Hat but would struggle with The Catcher in the Rye. You could …more
Here’s today’s Leo: “Fun without sell gets nowhere but sell without fun tends to become obnoxious.” — Leo Burnett Tony the Tiger …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. …more
Here’s this week’s Leo: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that …more
Here’s this week’s Leo: “Personal satisfaction, I believe, must come in a day-to-day feeling that one has earned his or her pay.” …more
Here’s this Sunday’s Leo: “There is no such thing as a permanent advertising success.” — Leo Burnett @LeoBurnett #100Leos #LeoBurnett #MadMenSunday Continue …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” …more
Here’s this Sunday’s Leo: “To swear off making mistakes is very easy. All you have to do is swear off having ideas.” …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the …more
January is always one of my favorite months of the year because we do something at Microsoft call Mid-year Review (or MYR …more
This holiday season there is much for us to be thankful for and to celebrate across the Company: The successful launch of …more
Darth Vader Yule Log Five Hours: Cuddle up with your loved ones and bask in the warming glow of this five-hour Darth …more
OK, this might be a bit Kool-Aidy … but ’tis the season and all! As part of a very cool training program …more
