Healthcare Archives - Copernican Shift

Beyond Coronavirus

Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.

Five short weeks ago I was barely thinking about coronavirus. I’ve always been a diligent hand washer, but social distancing, personal protection equipment, ventilators, and quarantines weren’t on my radar. Now, it’s getting hard to remember those halcyon, pre-virus days. The days when our biggest annoyances were the talker in …more

A Look Ahead at Possible Coronavirus Strategies

Full confession: I’ve been binge reading information surrounding the coronavirus and COVID-19. And while I’ve learned a lot, I’m now realizing that the more I read, the less I know. Case in point: New research from the Imperial College London highlights the complex interaction of virus transmission, reproductive numbers, herd …more

Here’s the Difference Between Coronavirus and COVID-19

The importance of clear and concise communication cannot be overstated. In today’s frantically connected society we’re already at risk of misinformation. During a crisis, like the current pandemic, accurate communication becomes even more critical. To say I’ve been reading a lot about coronavirus would make me a front runner for …more

Modern Marketing and the Coronavirus

I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social media engagement, and customer care strategies. Many of you are …more

Thought-provoking Poetry for a Pandemic

Profound words from poet, Lynn Ungar. Worthy of reflection as we all slow down and reevaluate our life priorities. Thank you, Lynn. Pandemic What if you thought of itas the Jews consider the Sabbath—the most sacred of times?Cease from travel.Cease from buying and selling.Give up, just for now,on trying to …more

Coronavirus Open Research Dataset

One of the few silver linings during the COVID-19 situation has been the frequent examples of people pulling together in a time of crisis. Whether it’s quarantined Italian neighborhoods joining together in song from their balconies, or the rise of caremongering in Canada, it’s enough to make you completely forget …more

A Deep Dive Into the Impact of the Coronavirus

Stop what you’re doing and read the following article. Seriously. Whatever else you had planned for the next few minutes can wait. Tomas Pueyo’s fascinating, informative, science-based article will educate and enlighten — and likely save countless lives. You owe it to yourself, your coworkers, your employees, your constituents, and …more

Managing Brand Communication During COVID-19

Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more

GE Healthcare — Marketing Automation Transformation Video Case Study

In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow and outperform in today’s competitive marketplace: Link During more than 50 analyst sessions, Sirius showcased their most recent, cutting-edge research and insights, introduced new models and frameworks. The …more

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Healthcare

Beyond Coronavirus

Life After the Coronavirus