Copernican Shift
I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals (e.g., teachers, doctors, lawyers) have continuing education requirements to stay current in their fields. But marketing and advertising practitioners? Not so much. But just because it’s not a …more
Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in …more
We’re well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick …more
We all say we’re customer centric, but are we really? Today’s episode is all about the customer, specifically the voice of the …more
When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we …more
Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, …more
Weekly inspiration, a galactic celebration, and a familiar story about absurd CX processes. Episode #124: Monday Morning Inspiration, with Neha SaxenaNeha is …more
Episode #121: Managing Through a Crisis, with Neha SaxenaIndia is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees …more
Episode #118: Monday Mornings with the Breath YogiWhy do we get off course so easily? And what are some strategies we can …more
Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha …more
Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with …more
We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with …more
We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow …more
Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared …more
Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, …more
If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald …more
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more
It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more
It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a …more
We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a new brand category …more
This week, we finish off our 9-part series on the Digital Customer-First Transformation System. Then it’s a quick look at the power …more
This week kicked off with Diane Adams, one of my favorite people and an expert at creating amazing employee experiences. Then, a …more
We pick up this week where we left off last week, as we continue our overview of the Sprinklr Digital Customer-First Transformation …more
We’re all about digital transformation this week (well, digital transformation and PEZ). We start with a two-part digital transformation overview with Paul …more
Who doesn’t like those tiny, fruity PEZ bricks? And who doesn’t like PEZ dispensers? From Baby Yoda to Marilyn Monroe, there’s a …more
These are a few of my favorite things — and favorite people. We start with a visit from Carlos Dominguez, move into …more
Grab your favorite holiday beverage and catch up on a week of podcast episodes full of customer experience goodness. I delve deeper …more
Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name …more
Let’s just call this time travel week. It starts with a look at what someone from 100+ years ago might think of …more
We start the week with a special, 2-part crossover episode with Marshall Kirkpatrick and the Sprinklr Coffee Club. And wrap things up …more