Copernican Shift
A lot of focus this week on listening to your customers. Modern channels (listen here if you need a refresher) are perfect for this purpose. If you’re not taking advantage of them, now is the perfect time to start. Episode #16: How to Join the Ranks of the Forbes Most …more
A wide-ranging week where we look at everything from how to leverage your employees’ social networks, to buying super cool Space 1999 …more
I don’t often post meme-y Internet-y stuff, but here I go, because: It’s. Just. So. Unbelievable. From this smart post off my …more
What a week! But now it’s time to kick back, put on the headphones, and catch up on your favorite marketing content. …more
In today’s CXM Experience podcast I rather cryptically referenced “shrimp vs. weenies.” No, it’s not a new video game, or a short-lived …more
Too many businesses are operating in 20th century mode. It’s now 2020, and there are a plethora of modern channels you can …more
I had a great conversation with Katie Martell on ExperienceTV about customer care, bots (or, as we like to call them, “doorbells”), …more
Customer experience is the new brand, and in a world where everything is moving online, customer experience has become strategically critical for …more
According to Forrester, the number of brands rated “Excellent” four years in a row on their Customer Experience Index is exactly: zero. …more
When we think about digital transformation, we tend to immediately jump to discussions about technology, processes, and systems. Which makes sense. Those …more
It’s been a rough year for organizations, large and small. During the past few months we’ve watched many companies struggle, and others …more
That’s right. A full week to celebrate customer service. And, why not? There’s a National Split Pea Soup Week (second week of …more
In just a few short hours, Marc Stoiber and I will dig into marketing basics and how they influence modern marketing today. …more
2020 has been, among other things, the year of digital transformation. The transformation has been going on for a while now. Slowly. …more
The last few months have been instructive for every organization. Digital transformation — and focusing on delivering great customer experiences — have …more
For years, “digital transformation” has been on the priority list of every major company. And every year, little progress has been made. …more
There’s no business like show business, like no business I know.Irving Berlin There may be no business like show business but, sadly, …more
In the final installment of my journey down toy-memory lane, I’m going to talk about my most favorite toy of all time: …more
I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals …more
In the late 1980s, video games consisted of one of three options: 300-pound arcade consoles; bulky home systems that connected to a …more
Any kid growing up in the 60s and 70s idolized motorcycle daredevil Evel Knievel. From his first televised jump in 1967, to …more
“The form has to follow the function. I can’t think of it any other way.” Dieter Rams – If you love Apple …more
A little smaller but just as passionate as ever That’s the first line on a recent email from Free to Be Kids, …more
Dining out is about more than the food. It’s the experience. That’s why the best restaurants in the world are known for …more
Every social media brand owner has heard the terms social monitoring and social listening. At first glance you may think it’s two …more
Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna salads. …more
If you’re working remotely you understand that everything about your work day has changed. Sure, there are the obvious differences: online meetings, …more
For all you space nerds out there (yes, I’m looking at me), July 20th is etched in your brain. For those of …more
There’s never been a better time to be a marketer. We’re literally going through a renaissance (definition: revival in the world of …more
“Digital-led experiences will continue to grow in popularity once the coronavirus is quelled, and companies that act quickly…to help consumers navigate the …more