Copernican Shift Copernican Shift

Matching Perception to Reality since 1543
Twitter Vimeo LinkedIn
Show Navigation Hide Navigation
  • Home
  • Marketing
    • Marketing
    • Customer Experience
    • Wonderful World of Marketing
  • Advertising
    • Advertising
    • 100 Leos
    • Ad Greats
  • Culture
    • DeLorean DMC-12
    • SciFi
    • Space
    • Toys
    • Musicals
    • Healthcare
  • The Copernican Shift Podcast
  • Top Posts
    • P&G’s Persuasive Selling Format
    • Mary Meeker Internet Trends
    • Wait for It
    • How to write a P&G recommendation
  • About

Let Lee Tell It

This interview is important. Not only because Lee Jourdan LOVES live theatre, but because he’s one of PROS’ board members and biggest champions. Who better to discuss PROS strategy and evolution? One of my favorite parts of this interview with Lee is his description of PROS’ four generations of maturity. …more

Grad Conn August 24, 2022 Advertising, Customer Experience, Digital Transformation, Marketing, PROS, Workplace Permalink
woke washing

Episode #194: How to Really Celebrate Pride Month, with Katie Martell

It’s June, which means it’s pride month, which means we’re all being bombarded by rainbow-festooned corporate logos. But does that really help? …more

Episode #193: The Magic of Sonic Branding

We’ve all heard them. Those iconic sounds that tell us our computer is starting, or you’re about to start bingeing Netflix. They’re …more

Charles Wilson Conn

The Remarkable Life and Untimely Death of a Mad Man

Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died …more

Copernican Shift Podcast

Episode #192: How do Your Customers Really Use Your Product?

The challenge with marketing is that we all think we know our products and services better than anyone. But do we? In …more

Copernican Shift Podcast

Episode #186: Welcome to The Copernican Shift Podcast

That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the …more

Marketing books

This Reading List Will Make You a Better Marketer [updated]

I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals …more

Tom Peters

Episode #133: How Small Changes Can Drive Big Impact, with Tom Peters

When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we …more

Tom Peters

Episode #132: Extreme Humanism and the Customer Experience, with Tom Peters

Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, …more

May 4th

Weekly Podcast Roundup: Inspiration, Star Wars, and CX Hilarity

Weekly inspiration, a galactic celebration, and a familiar story about absurd CX processes. Episode #124: Monday Morning Inspiration, with Neha SaxenaNeha is …more

Downy

Weekly Podcast Roundup: Crisis Management, Big Dreams, and Fabric Softener

Episode #121: Managing Through a Crisis, with Neha SaxenaIndia is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees …more

Weekly Podcast Roundup: Staying the Course, Creating Customer Value, and non-Personas

Episode #118: Monday Mornings with the Breath YogiWhy do we get off course so easily? And what are some strategies we can …more

Weekly Podcast Roundup: Stress Reduction, Business Growth, Alignment, and Buttermilk

Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha …more

Weekly Podcast Roundup: Revenue Growth, Business Value, and Startups

Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with …more

Doctor

Weekly Podcast Roundup: Burnout, Healthcare, and Martech Frankenstacks

We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with …more

Jodie Sangster

Weekly Podcast Roundup: Jodie Sangster, P&G Selling, and Self-Justification

We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow …more

Weekly Podcast Roundup: The Breath Yogi, Happy 100th, and TechNowism

Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared …more

DeLorean

Weekly Podcast Roundup: International Women’s Day, DeLoreans, and QAnon

Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, …more

tinfoil hat

Apophenia, and the Strange Appeal of QAnon

If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald …more

Titanic

Weekly Podcast Roundup: Virtual Conferences, Lifeboats, and a Special Guest

The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more

mass 1:1

Weekly Podcast Roundup: Mass One-to-One Marketing

It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more

Potato Salad

Weekly Podcast Roundup: Experience Selling, Mass 1:1, and Potato Salad

It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a …more

Super Bowl

Weekly Podcast Roundup: Super Bowl Ad Spectacular

We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a new brand category …more

Star Trek

Weekly Podcast Roundup: ABM, Conversational Commerce, and How to Win No-Win Situations

This week, we finish off our 9-part series on the Digital Customer-First Transformation System. Then it’s a quick look at the power …more

DCFTS

Weekly Podcast Roundup: Special Guests, Chicken Dinners, and Digital Transformation

This week kicked off with Diane Adams, one of my favorite people and an expert at creating amazing employee experiences. Then, a …more

Weekly Podcast Roundup: Digital Transformation, Land O’ Lakes, and the Red Button

We pick up this week where we left off last week, as we continue our overview of the Sprinklr Digital Customer-First Transformation …more

CXM Experience

Weekly Podcast Roundup: All Digital Transformation, All the Time

We’re all about digital transformation this week (well, digital transformation and PEZ). We start with a two-part digital transformation overview with Paul …more

Pez

The Amazing Story of the PEZ Brand and its American Launch Pivot

Who doesn’t like those tiny, fruity PEZ bricks? And who doesn’t like PEZ dispensers? From Baby Yoda to Marilyn Monroe, there’s a …more

Christmas

Weekly Podcast Roundup: Carlos Dominguez, Disney, and Christmas

These are a few of my favorite things — and favorite people. We start with a visit from Carlos Dominguez, move into …more

Katie Martell

Weekly Podcast Roundup: Katie Martell, Modern Customers, and More TWA Hotel

Grab your favorite holiday beverage and catch up on a week of podcast episodes full of customer experience goodness. I delve deeper …more

Read all Articles →

@GradConn Twitter

Grad Conn Grad Conn ·
@gradconn
I hope the Profit Intelligence Agency hasn’t been informed about how PROS solutions helped one of the world’s largest distributors of industrial equipment generate nearly $4MM above target revenue, with a projected $18MM increase in annual gross profit. https://t.co/3ZC4oO5dom
View on Twitter
0
0
Grad Conn Grad Conn ·
@gradconn
Attention all innovators and business leaders!

Join us at #Outperform2023 to discover PROS latest AI-powered solutions for profitable growth. Don't miss out on this opportunity to stay ahead of the game!

Register here: https://t.co/rDqkIJRgek
View on Twitter
0
0
Grad Conn Grad Conn ·
@gradconn
Unlock the full potential of your pricing strategy with @PROS_Inc's AI-powered solutions. Manage both sides of the margin equation and achieve higher profitability, greater market share, and increased customer satisfaction. Let’s make sure the PIA doesn’t get the scoop.
View on Twitter
0
0
Grad Conn Grad Conn ·
@gradconn
This is top secret: Unlock the power of AI and transform your eCommerce strategy with these four crucial categories: 1) personalization, 2) chatbots/virtual assistants, 3) visual search, and 4) fraud detection. Trust in the future of eCommerce with PROS AI.
View on Twitter
0
0
Grad Conn Grad Conn ·
@gradconn
Unlock your company's full potential and drive profitable growth like never before! Join us at #Outperform2023, PROS annual conference for game-changing insights, strategies, and networking opportunities. Don't miss out on this opportunity to thrive in the digital economy.
View on Twitter
0
0
Grad Conn Grad Conn ·
@gradconn
PROS has a 93 percent organic customer retention rate. It’s no wonder, since a customer self-reported study revealed that PROS customers have seen 67%+ efficiency gains, 8%+ revenue uplift, and 200+ basis points of margin improvement. Don’t let the PIA find out!
View on Twitter
0
0

RSS Copernican Shift by Grad Conn

  • Let Lee Tell It August 24, 2022
    This interview is important. Not only because Lee Jourdan LOVES live theatre, but because he’s one of PROS’ board members and biggest champions. Who better to discuss PROS strategy and evolution? One of my favorite parts of this interview with Lee is his description of PROS’ four generations of maturity. ...more The post Let Lee […]
    Grad Conn
  • Episode #194: How to Really Celebrate Pride Month, with Katie Martell June 21, 2022
    It’s June, which means it’s pride month, which means we’re all being bombarded by rainbow-festooned corporate logos. But does that really help? Or is it just another example of “woke washing,” the brand pandering that occurs when marketing and social movements collide. The amazing Katie Martell is back with some ...more The post Episode #194: […]
    Grad Conn
  • Episode #193: The Magic of Sonic Branding June 15, 2022
    We’ve all heard them. Those iconic sounds that tell us our computer is starting, or you’re about to start bingeing Netflix. They’re sometimes subtle, sometimes more obvious, but always closely associated with a brand experience. Today we explore the power of sonic branding, with real examples and a brief diversion ...more The post Episode #193: […]
    Grad Conn
  • The Remarkable Life and Untimely Death of a Mad Man May 6, 2022
    Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died exactly a week ago. It’s time for me to share some thoughts. How do you summarize a life in a few hundred words? As his oldest son, I’m ...more The post The Remarkable […]
    Grad Conn
  • Episode #186: Welcome to The Copernican Shift Podcast March 29, 2022
    That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the format. We’ll still feature some of the top marketing guests on the planet, and generally continue to challenge your perspectives about marketing, advertising, and digital channels.  I’ve talked ...more The post Episode #186: […]
    Grad Conn

Copernican Shift Tag Cloud

100 Leo's Advertising Allison Watson Bill Bernbach Broadreach Chick Flick the Musical christmas Claude Hopkins CMO Copernican Shift Coronavirus COVID-19 Customer Experience Customer Experience Management CXM David Ogilvy Denis Higgins Digital Transformation Direct Marketing Fiji Franksgiving Holiday Inn Jolly Green Giant Leo Burnett Mad Men Marketing Marketing Automation MarTech McDonald's Microsoft Modern CMO Modern Marketing P&G Procter & Gamble Shark Studies Social Media Sprinklr Thanksgiving The Art of Writing Advertising ToyBots Toys Trinity Conn William Bernbach Windows Apportals Wonderful World of Marketing

Previous Posts

WordPress Links

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

© 2023 Copernican Shift

Powered by Pinboard Theme by One Designs and WordPress