Copernican Shift Copernican Shift

Matching Perception to Reality since 1543
Twitter Vimeo LinkedIn
Show Navigation Hide Navigation
  • Home
  • Marketing
    • Marketing
    • Customer Experience
    • Wonderful World of Marketing
  • Advertising
    • Advertising
    • 100 Leos
    • Ad Greats
  • Culture
    • DeLorean DMC-12
    • SciFi
    • Space
    • Toys
    • Musicals
    • Healthcare
  • The Copernican Shift Podcast
  • Top Posts
    • P&G’s Persuasive Selling Format
    • Mary Meeker Internet Trends
    • Wait for It
    • How to write a P&G recommendation
  • About
Charles Wilson Conn

The Remarkable Life and Untimely Death of a Mad Man

Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died exactly a week ago. It’s time for me to share some thoughts. How do you summarize a life in a few hundred words? As his oldest son, I’m …more

Grad Conn May 6, 2022 Marketing Permalink
Copernican Shift Podcast

Episode #188: Six Steps to an Authentic Brand

Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand …more

Copernican Shift Podcast

Episode #186: Welcome to The Copernican Shift Podcast

That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the …more

Marketing books

This Reading List Will Make You a Better Marketer [updated]

I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals …more

Copernican Shift Podcast

Episode #171: A New and Improved “First Moment of Truth”

Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in …more

Copernican Shift Podcast

Episode #170: What is Google’s “Zero Moment of Truth”?

We’re well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick …more

Copernican Shift Podcast

Episode #168: How the Voice of the Customer Fuels CXM

We all say we’re customer centric, but are we really? Today’s episode is all about the customer, specifically the voice of the …more

Tom Peters

Episode #133: How Small Changes Can Drive Big Impact, with Tom Peters

When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we …more

Tom Peters

Episode #132: Extreme Humanism and the Customer Experience, with Tom Peters

Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, …more

May 4th

Weekly Podcast Roundup: Inspiration, Star Wars, and CX Hilarity

Weekly inspiration, a galactic celebration, and a familiar story about absurd CX processes. Episode #124: Monday Morning Inspiration, with Neha SaxenaNeha is …more

Downy

Weekly Podcast Roundup: Crisis Management, Big Dreams, and Fabric Softener

Episode #121: Managing Through a Crisis, with Neha SaxenaIndia is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees …more

Weekly Podcast Roundup: Staying the Course, Creating Customer Value, and non-Personas

Episode #118: Monday Mornings with the Breath YogiWhy do we get off course so easily? And what are some strategies we can …more

Weekly Podcast Roundup: Stress Reduction, Business Growth, Alignment, and Buttermilk

Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha …more

Weekly Podcast Roundup: Revenue Growth, Business Value, and Startups

Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with …more

Doctor

Weekly Podcast Roundup: Burnout, Healthcare, and Martech Frankenstacks

We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with …more

Jodie Sangster

Weekly Podcast Roundup: Jodie Sangster, P&G Selling, and Self-Justification

We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow …more

Weekly Podcast Roundup: The Breath Yogi, Happy 100th, and TechNowism

Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared …more

DeLorean

Weekly Podcast Roundup: International Women’s Day, DeLoreans, and QAnon

Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, …more

tinfoil hat

Apophenia, and the Strange Appeal of QAnon

If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald …more

Titanic

Weekly Podcast Roundup: Virtual Conferences, Lifeboats, and a Special Guest

The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more

mass 1:1

Weekly Podcast Roundup: Mass One-to-One Marketing

It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more

Potato Salad

Weekly Podcast Roundup: Experience Selling, Mass 1:1, and Potato Salad

It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a …more

Super Bowl

Weekly Podcast Roundup: Super Bowl Ad Spectacular

We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a new brand category …more

Star Trek

Weekly Podcast Roundup: ABM, Conversational Commerce, and How to Win No-Win Situations

This week, we finish off our 9-part series on the Digital Customer-First Transformation System. Then it’s a quick look at the power …more

DCFTS

Weekly Podcast Roundup: Special Guests, Chicken Dinners, and Digital Transformation

This week kicked off with Diane Adams, one of my favorite people and an expert at creating amazing employee experiences. Then, a …more

Weekly Podcast Roundup: Digital Transformation, Land O’ Lakes, and the Red Button

We pick up this week where we left off last week, as we continue our overview of the Sprinklr Digital Customer-First Transformation …more

CXM Experience

Weekly Podcast Roundup: All Digital Transformation, All the Time

We’re all about digital transformation this week (well, digital transformation and PEZ). We start with a two-part digital transformation overview with Paul …more

Pez

The Amazing Story of the PEZ Brand and its American Launch Pivot

Who doesn’t like those tiny, fruity PEZ bricks? And who doesn’t like PEZ dispensers? From Baby Yoda to Marilyn Monroe, there’s a …more

Christmas

Weekly Podcast Roundup: Carlos Dominguez, Disney, and Christmas

These are a few of my favorite things — and favorite people. We start with a visit from Carlos Dominguez, move into …more

Katie Martell

Weekly Podcast Roundup: Katie Martell, Modern Customers, and More TWA Hotel

Grab your favorite holiday beverage and catch up on a week of podcast episodes full of customer experience goodness. I delve deeper …more

Read all Articles →

@GradConn Twitter

Grad Conn Grad Conn ·
@gradconn
#MadMen #Advertising #JWT My Dad died about right now, a week ago. I've taken the last few days to reflect and reminisce on his life, and to celebrate his unique qualities and adventures. It's kind of hard to believe I'll never talk to him again. Bye Dad: https://t.co/rk8YZVjJ5F
View on Twitter
172
1600
Grad Conn Grad Conn ·
@gradconn
Peoples: I present The Great Katie Martell #KatieMartell https://t.co/3wN2hd1mQn
View on Twitter
gradconn photo
💥 Katie Martell@KatieMartell
It's my birthday! This year, I gifted myself a sizzle reel.

Thanks to the beautiful humans at https://t.co/FSFCFFu3Wu 😍 https://t.co/q0B9sgJlgN
1
2
Grad Conn Grad Conn ·
@gradconn
Brand Is Everybody’s Responsibility In A Company https://t.co/V8wzYEhXGz via @CXMToday
View on Twitter
0
1
Grad Conn Grad Conn ·
@gradconn
I’ve always believed that “it’s a fad” is a required step in transformational change — what’s today’s fad? #AI #Crypto #Robotics #EV #SaaS https://t.co/QPyGVV453s
View on Twitter
gradconn photo
7
18
Grad Conn Grad Conn ·
@gradconn
People are like a jar of change -- the fuller the jar, the less noise it makes #behumbleandkind https://t.co/IAzDfrm7OQ
View on Twitter
gradconn photo
0
6
Grad Conn Grad Conn ·
@gradconn
I'm coming to Boston Wednesday, November 10 to lead another one of our amazing Food for Thought dinners. We're inviting senior leaders for an evening of great food, great networking, and great ideas. Want to join me? Register here: https://t.co/tW92elYyJr #unifiedcxm #networking
View on Twitter
1
3

Sign up for a weekly digest of new posts

RSS Copernican Shift by Grad Conn

  • The Remarkable Life and Untimely Death of a Mad Man May 6, 2022
    Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died exactly a week ago. It’s time for me to share some thoughts. How do you summarize a life in a few hundred words? As his oldest son, I’m ...more The post The Remarkable […]
    Grad Conn
  • Episode #188: Six Steps to an Authentic Brand April 5, 2022
    Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand authenticity, and why it’s so important in today’s hyper-connected, UGC content-fueled environment. Smells like potential. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT Just ...more The post Episode #188: […]
    Grad Conn
  • Episode #186: Welcome to The Copernican Shift Podcast March 29, 2022
    That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the format. We’ll still feature some of the top marketing guests on the planet, and generally continue to challenge your perspectives about marketing, advertising, and digital channels.  I’ve talked ...more The post Episode #186: […]
    Grad Conn
  • This Reading List Will Make You a Better Marketer [updated] January 21, 2022
    I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals (e.g., teachers, doctors, lawyers) have continuing education requirements to stay current in their fields. But marketing and advertising practitioners? Not so much. But just because it’s not a ...more The post This Reading […]
    Grad Conn
  • Episode #133: How Small Changes Can Drive Big Impact, with Tom Peters June 10, 2021
    When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we talk about the small changes that can have a big impact. Ultimately, it all comes down to execution, and the small courtesies that strike the deepest. Tom Peters ...more The post Episode #133: […]
    Grad Conn

Copernican Shift Tag Cloud

100 Leo's Advertising Allison Watson Bill Bernbach Broadreach Chick Flick the Musical christmas Claude Hopkins CMO Copernican Shift Coronavirus COVID-19 Customer Experience Customer Experience Management CXM David Ogilvy Denis Higgins Digital Transformation Direct Marketing Fiji Franksgiving Holiday Inn Jolly Green Giant Leo Burnett Mad Men Marketing Marketing Automation MarTech McDonald's Microsoft Modern CMO Modern Marketing P&G Procter & Gamble Shark Studies Social Media Sprinklr Thanksgiving The Art of Writing Advertising ToyBots Toys Trinity Conn William Bernbach Windows Apportals Wonderful World of Marketing

Previous Posts

WordPress Links

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

© 2022 Copernican Shift

Powered by Pinboard Theme by One Designs and WordPress