Grad Conn’s Wonderful World of Marketing YouTube video series — http://youtube.com/gradconn
Super bummed this morning — woke up to an obituary for Jane Maas, one of my advertising heroes. I’d actually messaged her a number of times since moving to NYC, and I hadn’t received a reply … turns out she’s been in a retirement home in North Carolina since 2015. …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a classic Wonderful World of Marketing post. And since the new Spielberg movie (and Ernest Cline book) Ready Player One was released this week, what better topic than the venerable …more
I had the recent honor of being the closing keynote speaker at the Lexus Western Area Dealer Meeting, and it was one of my best audiences ever! They were sharp, asked great questions, and most importantly — laughed at all my jokes. Well, most of my jokes 🙂 They seemed to …more
I had a ton of fun in on February 8th at the CTI (Commercial Theatre Institute) Marketing Conference. It was the first time I’d done a keynote on a stage with a full set … when I turned in one direction I was in a library, and when I turned …more
Here’s an oldie but a goodie — how Outlook Search Folders work. This is an absolutely mind-blowing time-saving tool, without which I don’t know how I’d ever process the hundreds of e-mails I get every day. It enables me to focus on the most important e-mails, and to get …more
Time to fire up the flux capacitor for another trip to the future. Or the past. Or maybe both, if you’re lucky (and, you are). In our previous installment, we talked about the emergence of MarTech, and the proliferation of marketing technology point solutions. Today, we’ll look at the three …more
For decades, science has teased us with the prospect of the flying car. As I sit in barely-crawling Seattle traffic (in a DeLorean, no less), I’ve often wished that science had delivered on this promise. Seriously, what could be better than zipping across airborne highways in a Mr. Fusion-powered DMC-12? …more
If data is the lifeblood of an organization, then reporting is the arterial plaque that builds up from eating too much bacon. As if there is such a thing as too much bacon … I’m looking at you @AlisonTintle The critical information that should be coursing through your company often …more
Guess what? I’ve got a fever… and the only prescription, is more MarTech. So that’s what you’re going to get. We’re going to really explore the studio space this time. I mean, really … explore the space. In this MarTech part 2 episode of Wonderful World of Marketing we’ll continue …more
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked together. Think “death & taxes;” “Procter & Gamble;” “fish & chips;” “The Captain & Tennille.” You get the idea. Until recently, the combination of “marketing” and “technology” would …more
Question: What walks down stairs, alone or in pairs, and makes a slinkety sound? If you answered, “self-aware robot tube socks,” you …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many …more
The Millennium Tower is sinking. Literally sinking in the soft, San Francisco subsoil. As of a few months ago it had sunk …more
There’s a strange and wonderful room in the Salvador Dali Museum in Figueres, Catalonia, Spain (actually, they’re all strange, but this one …more
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
Apportals rock! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World Congress …more
In this episode of “The Wonderful World of Marketing” I spend time talking about how when selling to consumers the obvious approach isn’t …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can …more
On Thursday we announced Windows Apportals: Link Thursday’s release was picked up by The Register; ZDNet (Mary Jo Foley); C|Net; Redmond Magazine; …more
In this episode I talk about the tremendous customer-centric Copernican Shift that the Ford Motor Company made in order to successfully design …more
