Marketing

Configure, Price, Quote (CPQ) solutions have been an important part of businesses since the 1990s, paving the way for a more streamlined process of selling configured or even engineered-to-order products and services. However, a paradigm shift occurred when PROS unveiled its Smart CPQ – a transformative software solution built not …more

After I published my recent post about PROS AI being a digital Sherlock Holmes, I started to think about what Holmes and Watson would say about PROS AI if they were having a conversation about it today. I asked GPT-4 to write this conversation, and here’s what came back: “My …more

In the hallowed halls of fiction, one character has become synonymous with brilliant detective work, profound insights, and the astounding ability to solve the most baffling of mysteries. That character is Arthur Conan Doyle’s legendary sleuth, Sherlock Holmes. Holmes’ ability to deduce answers from seemingly unrelated facts has intrigued and …more

As someone who’s worked in the tech industry for quite some time, I’ve seen technologies rise and fall, and I’ve seen them shape our society and our businesses in profound ways. And right now, there’s no technology more exciting, more impactful, more transformative, or indeed more controversial than artificial intelligence …more

In the world of business, understanding your pricing and rebate management is crucial. This critical balance is the lynchpin to unshackling your company’s potential and seeing your bottom line grow. I’ve had the privilege of witnessing firsthand how harmonizing these two factors can drastically impact an organization’s financial health. But …more

I asked GPT-4 to write a long-form post about the history of the PROS platform in the style of John Caples, and here’s what it gave me. I hope you enjoy reading it as much as I did. Since time immemorial, the realms of commerce and business have relentlessly pursued …more

Picture this: a bustling virtual conference room, the energy palpable even through the screen. You’re here at the “Microsoft + PROS, ‘Tech 4 Tech,’ The CFO’s Best-Kept Secret to Profitable Growth” webinar, a riveting collaboration between PROS and Microsoft. As your host, I have the pleasure of guiding you through …more

I’d like to share a one-of-a-kind opportunity that you’ll want to grab with both hands. Our upcoming event, Outperform with PROS, will feature a keynote speech by PROS President & CEO Andres Reiner. The topics? Megatrends, AI, and Undisruption. If you’re already intrigued, read on. If not, you should be. …more