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Marketing

Tom Peters

Episode #132: Extreme Humanism and the Customer Experience, with Tom Peters

Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, and the little things that can make a big difference. Today Tom and I talk about corporate amnesia, good (and not so good) customer experiences, and two-cent candy. …more

Brand Names

What’s in a (Brand) Name?

Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name …more