Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, but you wouldn’t be able to drive a car. You could read The Cat in the Hat but would struggle with The Catcher in the Rye. You could …more
Here’s today’s Leo: “Fun without sell gets nowhere but sell without fun tends to become obnoxious.” — Leo Burnett Tony the Tiger debuted in 1951 as the mascot for Kellogg’s Frosted Flakes, and he has since become an icon for breakfast cereal that has spanned several generations. Burnett was using …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. When we left off in Part 1, your intrepid CMO was regaling you with esoteric theories about MarTech complexity, driving revenue, and the evolution to a true customer-centric …more
Here’s this week’s Leo: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation, and downright cursedness.” — Leo Burnett @LeoBurnett #100Leos #LeoBurnett #MadMenSunday #madmen #classicads @marlboro Continue to Day 7 I do not have any financial interest …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that deeply care about their customer, Ragy is “declaring war” on the 5 common enemies of customer engagement: Disjointed Data; Siloed Teams; Disparate Processes; Point Solution Tools; and Unintelligent …more
Here’s this week’s Leo: “Personal satisfaction, I believe, must come in a day-to-day feeling that one has earned his or her pay.” — Leo Burnett The Minnesota Valley Canning Company began in 1903, and the company introduced a large variety of pea under the brand “Green Giant” in 1925. Burnett …more
Here’s this Sunday’s Leo: “There is no such thing as a permanent advertising success.” — Leo Burnett @LeoBurnett #100Leos #LeoBurnett #MadMenSunday Continue to Day 5 I do not have any financial interest in any of the products or publications profiled on this site (except when I’m …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, and orange before conference calls — but I’m a fan nonetheless. If you’re a CMO, or a marketer, you should be a fan too. Here’s why: Today, a third …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” — Leo BurnettWhen to Take My Name Off the Door — A speech Leo Burnett delivered to employees at the company’s annual breakfast meeting in 1967 (from “100 LEO’S — Wit …more
Here’s this Sunday’s Leo: “To swear off making mistakes is very easy. All you have to do is swear off having ideas.” — Leo Burnett The Apple Story (from “100 LEO’S — Wit & Wisdom from Leo Burnett“, a collection of 100 quotes from Leo Burnett, one of the Advertising …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the …more
January is always one of my favorite months of the year because we do something at Microsoft call Mid-year Review (or MYR …more
This holiday season there is much for us to be thankful for and to celebrate across the Company: The successful launch of …more
Darth Vader Yule Log Five Hours: Cuddle up with your loved ones and bask in the warming glow of this five-hour Darth …more
OK, this might be a bit Kool-Aidy … but ’tis the season and all! As part of a very cool training program …more
What a year — two beautiful daughters, a successful wife, and a happy life. After 25 years, I finally became an American, …more
Ah, my favorite thing about this time of year — Charlie Brown animated specials and the holidays, with home runs on Hallowe’en; …more
This is my first Thanksgiving as an American, and to celebrate I’d like to roll out a little American Thanksgiving history! Thanksgiving …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
#murica Final citizenship interview is now 19 days away — September 23 — and I’m going to post 5 questions a day …more
#murica How incredibly exciting! My lifelong dream of becoming an American is *about to come true*. Our final citizenship interview is 20 …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
