There’s nothing like a good dinner with a dozen of your favorite media people to foster a stimulating discussion about digital transformation, customer experience management, and the secret life of a modern CMO. It’s even better if that dinner is sponsored by your favorite marketing tech — Sprinklr. Carlos Dominguez …more
Here’s today’s Leo: “A real idea has a power of its own and a life of its own.” — Leo Burnett I’ve loved the P&G “Thank You Mom” campaign which they’ve been producing since the 2010 Winter Games. It’s clearly one of the greatest campaigns of the 21st century, and …more
Here’s today’s Leo: “It is this spirit (Reaching for the Stars) which I think has made many of us work long hours, which makes us carry the thought of our work with us wherever we go, which makes us lay aside good work for better work.” — Leo Burnett One …more
Way to go Bob — a unanimous confirmation! From NYTimes.com: Link Senate Confirms Obama’s Choice to Lead V.A. The Senate voted unanimously on Tuesday to confirm Robert A. McDonald, the 61-year-old former chief executive of Procter & Gamble, to take the helm of the sprawling and embattled Department of Veterans …more
When I started my marketing career at Procter & Gamble, the 1-page memo discipline was in full force. Every communication (from a memo to the Persuasive Selling Format) had to fit on one page, and follow a fixed format. It was — and remains — a very powerful discipline. I …more
It’s P&G week on Copernican Shift! My last boss at P&G was Bob Mcdonald — he eventually became Chairman, President, and CEO of P&G Worldwide, and retired last year. I remember one particular career discussion with Bob — as I was wrestling with leaving P&G and pursuing my passion in computing — when …more
One of the greatest gifts that management can give to a team is the gift of consistency — the team needs to know what you want to see, and how you want to see it. P&G has mastered this principle, and used it to become the largest packaged goods company …more
