If you want to understand your customers, you need to understand their intentions. Modern channels can help. But how do you possibly sift through and analyze the billions of messages sent every day? Fortunately, help is here. In today’s episode we look at how AI can help you understand customer …more
Part 2 of our Listen, Learn, Love trilogy. There are now over 4 billion people using social media. And those billions of people represent a goldmine of unbiased, unfiltered data you can learn from… if you have a powerful enough AI to help. Today we talk about the potential of …more
Time to fire up the flux capacitor for another trip to the future. Or the past. Or maybe both, if you’re lucky (and, you are). In our previous installment, we talked about the emergence of MarTech, and the proliferation of marketing technology point solutions. Today, we’ll look at the three …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
