“It’s such a groovy place to talk and maybe watch a show, down at the drive-in” The Beach Boys, 1964 Any boomer (and probably many Gen Xers), have enjoyed at least a few nights at the local drive-in. These suburban icons reached their peak popularity during the 1960s as an …more
When I was leading the PR agency team for the ASPCA following Hurricane Katrina, we had a communications challenge. Most Americans saw what was happening in New Orleans online, on TV and in their newspapers, but only those in southeastern Louisiana could ever have known what that experience was like. …more
At the risk of stating the obvious, we’re in the midst of a significant crisis. It’s not the first crisis the world has experienced. And it won’t be the last. So it’s worth our effort to be as prepared as possible. We can’t always control a crisis — large or …more
I’ve never made a secret of the fact that I’m a huge Mary Meeker fanboy. You should be too. Her insight and analysis is second to none, and her annual Internet Trends Report should be required reading for all marketers. Never have we needed her acumen more than now. Fortunately, …more
The New Choluteca Bridge in Honduras was built to last. Completed in 1998, the designers of the bridge wanted to make sure it would survive the hurricanes that frequently battered the region. No sooner had they finished than Hurricane Mitch swept across Honduras, dumping up to 75 inches of rain …more
Tom Fishburne is the king of marketing humor. And while that’s a bit like being the richest person in Monopoly, it’s still something. (At least better than being the poorest person in Monopoly.) Monopoly comparisons aside, Marketoonist should be on your daily website bucket list. Tom is brilliant, and has …more
I’ve recently been hearing and reading a lot about “the new normal,” or “the next normal.” Even as we’re struggling to adapt to unprecedented life changes, it’s no surprise we’re already wondering what happens next. Two weeks ago (wow, has it really been that long?) I wrote about how we …more
First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last thing we want to do is socially separate. Social non-distancing is more important than ever. Connections with my family, friends, and coworkers are about the only thing keeping …more
The customer experience (CX) has never been more important. To underscore that rather obvious statement, I’m going to point you to a recent McKinsey & Company article entitled: Adapting customer experience in the time of coronavirus. I’m also going out on a limb and calling this a mandatory read. Not …more
Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.
Profound words from poet, Lynn Ungar. Worthy of reflection as we all slow down and reevaluate our life priorities. Thank you, Lynn.