“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone in a futile effort to speak to a real human. Let’s face it, we don’t like to wait for anything. We’re busy, multi-tasking, impatient creatures who want it, …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth your time to read the full report (333 slides, but gripping reading) and watch her presentation at Code Conference 2019 (30 minutes, rapid fire). Ms Meeker’s Report is …more
When I started my marketing career at Procter & Gamble, the 1-page memo discipline was in full force. Every communication (from a memo to the Persuasive Selling Format) had to fit on one page, and follow a fixed format. It was — and remains — a very powerful discipline. I …more
One of the greatest gifts that management can give to a team is the gift of consistency — the team needs to know what you want to see, and how you want to see it. P&G has mastered this principle, and used it to become the largest packaged goods company …more
