Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth your time to read the full report (333 slides, but gripping reading) and watch her presentation at Code Conference 2019 (30 minutes, rapid fire). Ms Meeker’s Report is …more
When I started my marketing career at Procter & Gamble, the 1-page memo discipline was in full force. Every communication (from a memo to the Persuasive Selling Format) had to fit on one page, and follow a fixed format. It was — and remains — a very powerful discipline. I …more
