Here’s today’s Leo:
“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” — Leo Burnett
In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett:
Leo: [Working as a reporter,] I learned a lot from newspapers as to how to communicate and how to put color into copy. But finding the magic things to say about a product that would interest people and lead them by the hand to the conclusion that they should buy something — that was another art, really.