Today, I want to talk to you about one of the greatest minds in the history of advertising: Claude Hopkins. This man revolutionized the industry with his groundbreaking campaigns and innovative approach to marketing, and his legacy continues to shape the way we do business today. One of Hopkins’ most …more
Here’s today’s Leo: “Steep yourself in your subject, work like hell, and love, honor and obey your hunches.” — Leo Burnett I’m always puzzled by marketers who don’t deeply understand their product or their subject. I always tell people that I’m cool if they don’t want to steep themselves in …more
Here’s today’s Leo: “A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.” — Leo Burnett I’ve read advertising books going back to 1923, and at some …more
Here’s today’s Leo: “We built our business not so much by getting accounts as building them.” — Leo Burnett I love this Leo — it really talks to the magic of a great agency which focuses on building businesses, not just acquiring and milking something which already exists. I’m afraid …more
Here’s today’s Leo: “In all our planning I like to feel that we adventurously live on the fringe of the Great Creative Unknown, but if we are properly armed with facts we are always better prepared to enter it.” — Leo Burnett I’ve always been inspired when reading the words …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
In most industries, there are “three windows” on your device — your mail client; your Web browser; and your LOB app. Except for marketers — for years we have had to live in a patchwork world with multiple LOB apps and systems. Not anymore … at least, not for long. …more
