What do you do to reverse 17 consecutive quarters of declining revenue? You listen to your customers, learn what they want, and give it to them. This is the story of how All-Day Breakfast became a thing. And why you have modern channels to thank for your afternoon Egg McMuffin. …more
Well, it’s the 1st of December and we’ve officially entered my FAVORITE TIME OF YEAR! As part of our countdown to Christmas, I thought it’d be fun to post a classic Christmas commercial every day until Christmas Day (and maybe a few days after) to get us all into the …more
Here’s today’s Leo: “Before you can have a share of market, you must have a share of mind.” — Leo Burnett More McDonald’s ’70s magic. One massive cultural shift that has occurred over the last few decades (due to the admittedly awesome advent of cable and Internet streaming) is the …more
Here’s today’s Leo: “The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” — Leo Burnett More McDonald’s awesomeness — here’s a Quarter Pounder advertisement from 1977, where they used the theme “I’m a Quarter Pounder Person” to …more
Here’s today’s Leo: “In looking for creative people, I am always most interested in those who have an almost naïve curiosity about life.” — Leo Burnett After yesterday’s McDonald’s ad, I’ve sort of got ’70s McDonald’s fever. Here’s one of my favorites from that fantastic era — a wonderful time …more
Here’s today’s Leo: “It seems to us there should be less concern about the dimensions of a business. And considerably more concern about its heartbeat — the value, zest and spirit behind its physical and financial façade” — Leo Burnett Leo Burnett understood that corporations and our institutions are really …more
