A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. If I were to summarize the last 16 months it would be: INTENSE. It’s exactly the kind of adventure I was looking for — with some amazing highs …more
Super bummed this morning — woke up to an obituary for Jane Maas, one of my advertising heroes. I’d actually messaged her a number of times since moving to NYC, and I hadn’t received a reply … turns out she’s been in a retirement home in North Carolina since 2015. …more
Here’s today’s Leo: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett Cheap and cheerful — people like to be engaged without a lot of overhead. If you can find a simple idea to communicate a simple concept — …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Way to go Bob — a unanimous confirmation! From NYTimes.com: Link Senate Confirms Obama’s Choice to Lead V.A. The Senate voted unanimously on Tuesday to confirm Robert A. McDonald, the 61-year-old former chief executive of Procter & Gamble, to take the helm of the sprawling and embattled Department of Veterans …more
When I started my marketing career at Procter & Gamble, the 1-page memo discipline was in full force. Every communication (from a memo to the Persuasive Selling Format) had to fit on one page, and follow a fixed format. It was — and remains — a very powerful discipline. I …more
It’s P&G week on Copernican Shift! My last boss at P&G was Bob Mcdonald — he eventually became Chairman, President, and CEO of P&G Worldwide, and retired last year. I remember one particular career discussion with Bob — as I was wrestling with leaving P&G and pursuing my passion in computing — when …more
One of the greatest gifts that management can give to a team is the gift of consistency — the team needs to know what you want to see, and how you want to see it. P&G has mastered this principle, and used it to become the largest packaged goods company …more
