Here’s today’s Leo: “A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.” — Leo Burnett I’ve read advertising books going back to 1923, and at some …more
Here’s today’s Leo: “It seems axiomatic that you have to make a friend before you can effectively make him a proposition.” — Leo Burnett Wow, 75 Leos to date! That’s 2.5 months of Leos — and we’re still going strong. This series will wrap up in mid-June, and then we’ll …more
I’m just putting this up here and asking the question… #madmen #advertising @DDB_Worldwide #BillBernbach
Here’s today’s Leo: “The secret of all effective originality in advertising is not the creation of new and tricky words and pictures but one of putting familiar words and pictures into new relationships.” — Leo Burnett Well, the best example of today’s Leo … and I’m treading on dangerous ground …more
Here’s today’s Leo: “In all our planning I like to feel that we adventurously live on the fringe of the Great Creative Unknown, but if we are properly armed with facts we are always better prepared to enter it.” — Leo Burnett I’ve always been inspired when reading the words …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many fields, practitioners understand that knowing where you came from is a prerequisite for understanding where you’re heading. In marketing … not so much. If I’m describing you, then …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Here’s today’s Leo: “The most fearful possibility that lies ahead is that we might contract ‘fatheadism’ — fat between the ears can destroy us.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett. Originally published …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One of the most rewarding professional relationships of my career was with @AlisonTintle who is now Creative Director at VML Seattle. Alison is a fantastic CD — whip smart and …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes of YouTube videos. In this episode, we’ll look at the freewheeling, skinny-tied, martini-infused 1950s Mad Men era of advertising history. A time when the data-driven, revenue marketing discipline of …more
