What does a 16th century mathematician have to do with modern marketing and customer experience? More than you might think. In today’s episode we look at Nicolaus Copernicus, and how shifting perspective can lead to new insights. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT Okay, …more
I’ll be speaking at Social Media Week in NYC tomorrow (Tuesday, April 30, 2019) and I’m looking forward to delivering a talk called “The Copernican Shift: Three Stages of Marketing Evolution” I’m really looking forward to unveiling our new “Listen, Learn, Love” framework on customer engagement in the modern era. …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a classic Wonderful World of Marketing post. And since the new Spielberg movie (and Ernest Cline book) Ready Player One was released this week, what better topic than the venerable …more
In this episode of “The Wonderful World of Marketing” I spend time talking about how when selling to consumers the obvious approach isn’t always the right approach. Whenever you are working on an advertising campaign, the Copernican Shift you need to entertain is one that is focused on the higher order …more
In this episode I talk about the tremendous customer-centric Copernican Shift that the Ford Motor Company made in order to successfully design and market the Mustang — the most successful car in history with 50 years of continuous production and 1MM vehicles manufactured in year 1 of production. Today, the …more
Yep, it’s that time of year — the countdown to Christmas is on, and the rush to buy for the season of giving is underway! One of my favorite things about Christmas is the custom of wrapping, which is a wonderful play on human psychology. What’s in here? What does …more
