I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals (e.g., teachers, doctors, lawyers) have continuing education requirements to stay current in their fields. But marketing and advertising practitioners? Not so much. But just because it’s not a …more
There’s never been a better time to be a marketer. We’re literally going through a renaissance (definition: revival in the world of art and learning) as new marketing opportunities are opening up, left, right and center. And the best part for marketers? You’re here today, working in this defining moment. …more
If you’re the rare marketing professional, watching your IT budget grow, struggling to find ways to spend it all, congratulations. You can stop reading now. For the rest of us, Marketing IT cost savings are top of mind. Especially now as belts are tightened and priorities reevaluated. Getting the most …more
First things first. It’s not really social distancing. During the forced separations that nearly 90% of us are currently experiencing, the last thing we want to do is socially separate. Social non-distancing is more important than ever. Connections with my family, friends, and coworkers are about the only thing keeping …more
Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.
In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern channels. True to my word, here’s a look at Grab, Southeast Asia’s largest mobile technology company. In 2018, Grab acquired Uber’s Southeast Asia business. They’ve continued to expand …more
The standard pitch for a buddy movie goes something like this: two mismatched protagonists come together to create a unique bond. Think Butch and Sundance, Harold and Kumar, The Blues Brothers, or Romy and Michelle. In each film, the sum of the two together is far greater than the individual …more
Everyone has heard of G.I. Joe. Introduced by Hasbro in 1964, the movable fighting man was the original “action figure.” Not only does G.I. Joe exist today as a continually evolving toy, but he has made the leap into popular culture, featured in a slew of cartoons, books, and even …more
I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there is great disparity in the quality, artistry, and virtue of modern song lyrics. Let’s face it, for every “imagine all the people, living life in peace” there’s an …more
There is a fantastic article by Leah Hardy in The Telegraph from last summer (July 2, 2017) titled Why women of 40 and 50 are the new ‘ageless generation’: Link The article presents the results of an exclusive study by the strategic marketing agency SuperHuman which was founded by Rebecca Rhodes, 44, …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a …more
Thank you Uberflip for the opportunity to talk about digital transformation at the 2017 Content Experience. The event provided me with the …more
People are talking about you. Right now. They’re saying good things, and not so good things. They’re making comments and asking questions. …more
Happy customers are profitable customers, which will come as a surprise to exactly no one. So, how do we make customers happy? …more
You’re busy. I know this, and I feel your pain. But unlike the so-called “friends” in your life who offer nothing but …more
Time to fire up the flux capacitor for another trip to the future. Or the past. Or maybe both, if you’re lucky …more
For decades, science has teased us with the prospect of the flying car. As I sit in barely-crawling Seattle traffic (in a …more
If data is the lifeblood of an organization, then reporting is the arterial plaque that builds up from eating too much bacon. …more
Guess what? I’ve got a fever… and the only prescription, is more MarTech. So that’s what you’re going to get. We’re going …more
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked …more
Question: What walks down stairs, alone or in pairs, and makes a slinkety sound? If you answered, “self-aware robot tube socks,” you …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many …more
The Millennium Tower is sinking. Literally sinking in the soft, San Francisco subsoil. As of a few months ago it had sunk …more
There’s a strange and wonderful room in the Salvador Dali Museum in Figueres, Catalonia, Spain (actually, they’re all strange, but this one …more
Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints …more
Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now …more
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
