Here’s today’s Leo: “The grist for our mill is still words. Words as they put the sock and soul into the expression of ideas.” — Leo Burnett “Sock and Soul” … what a cool expression. What becomes pretty obvious when you study the Masters of the Advertising Craft is that …more
Here’s today’s Leo: “Are you blowing opportunity after opportunity because you can’t recognize a crossroad when you come to it?” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett — this is the LAST INSTALLMENT …more
Here’s today’s Leo: “If you have the facts on your side and honest conviction in your heart, your rarely lose by fighting for your idea all the way.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more
Here’s this week’s Leo: “I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins …more
Here’s this week’s Leo: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, …more
Here’s this week’s Leo: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: In …more
Here’s this week’s Leo: “Growing pains sometimes may seem unbearable, but believe me they are nothing compared to the pain of shrinking or the pain of standing still.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more
Here’s this week’s Leo: “Collective solutions to problems start with individual human beings and individual efforts.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: You still do a lot of writing at the …more
Here’s today’s Leo: “Let’s continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: …more
Here’s today’s Leo: “Half the pleasure of getting big, I think, is to thumb your nose at the indignity of getting dignified.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: What about the …more
Here’s today’s Leo: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing …more
Here’s today’s Leo: “When a man knows deep in his bones what is right, and keeps acting on it, he avoids the …more
Here’s today’s Leo: “Ideas alone enable a man to survive and flourish.” — Leo Burnett In The Art of Writing Advertising | …more
Here’s today’s Leo: “A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of …more
Here’s today’s Leo: “‘Too-bigness‘ has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.” — Leo Burnett In …more
Here’s today’s Leo: “If you’re not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from …more
Here’s today’s Leo: “Let’s gear our advertising to sell our goods, but let’s recognize also that advertising has a broad social responsibility.” …more
Here’s today’s Leo: “In this agency business we are people talking to people, and that’s what we should keep running through our …more
Here’s today’s Leo: “It is apparent that the company can’t be any better or bigger than the growth of the people in …more
Here’s today’s Leo: “I have learned that it pays to fight for concepts and causes that may appear unpopular at the moment, …more
Here’s today’s Leo: “There is a paradise of improvement awaiting us if we search hard enough for it.” — Leo Burnett In …more
Here’s today’s Leo: “Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas.” …more
Here’s today’s Leo: “Curiosity about life in all its aspects, I think, is still the secret of great creative people.” — Leo …more
Here’s today’s Leo: “In a world where nobody seems to know what’s going to happen next, the only thing to do to …more
Here’s today’s Leo: “The competent creative man does not approach his job solely in terms of making an advertisement, or a series …more
Here’s today’s Leo: “If you can’t make a good ad in Chicago, you can’t make one anywhere.” — Leo Burnett In The …more
Here’s today’s Leo: “If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” …more
Here’s today’s Leo: “Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.” — Leo Burnett In The Art of …more
Here’s today’s Leo: “Plan the sale when you plan the ad.” — Leo Burnett In The Art of Writing Advertising | Conversations …more
Here’s today’s Leo: “We want consumers to say, ‘That’s a hell of a product’ instead of ‘That’s a hell of an ad.” …more
