Every social media brand owner has heard the terms social monitoring and social listening. At first glance you may think it’s two ways of saying the same thing. Like “to-may-to” / “to-mah-to,” or “po-tay-to” / “po-tah-toh.” Well, George Gershwin was right; the two will never be one. Social monitoring and …more
Want to learn more about the power of social media? Join me and panelists from LinkedIn and TikTok as we debate the roll of social media during the current pandemic. It goes without saying that this is a timely and important issue. Presented by Dubai Internet City. Date: July 2 …more
As SARS-CoV-2 continues its rampage across the globe, businesses are hurting. Global markets have taken a hit. The U.S unemployment rate jumped to levels never seen before, and will likely get worse before it gets better. There’s no way to sugar coat this — the economic news looks bleak. Unless …more
In my blog post from March 18 I promised to follow up with additional posts about how Sprinklr customers have embraced modern channels. True to my word, here’s a look at Grab, Southeast Asia’s largest mobile technology company. In 2018, Grab acquired Uber’s Southeast Asia business. They’ve continued to expand …more
I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies even in the midst of a global crisis. As a business manager, COVID-19 is almost certainly impacting your marketing, social media engagement, and customer care strategies. Many of you are …more
Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this statement is also true: humor can be risky if it misses the mark. It’s hard to get it right. It’s also hard hard to stand out in today’s …more
People are talking about you. Right now. They’re saying good things, and not so good things. They’re making comments and asking questions. They may even be giving answers and advice on your behalf. But they’re most definitely talking about you. They’re posting comments on Facebook, Twitter, LinkedIn, and Tumblr. They’re …more
