100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 9
Here’s today’s Leo:
“One thing this company has never been is stuffy. And this is a valuable thing not to have been and is very much a part of what makes us tick” — Leo Burnett
Rudy Perz conceived the Pillsbury doughboy in 1962 as part of an advertising campaign for the Pillsbury Company. Perz was a copywriter for Burnett’s advertising agency, who imagined the dough in Pillsbury products coming to life. Martin Nodell originally drew the Pillsbury Doughboy, and early commercials brought the character to life with stop-motion animation. Modern commercials with the Pillsbury Doughboy use CGI. Pillsbury commercials routinely used the character from 1965 to 2004, and the Pillsbury Doughboy has also appeared intermittently since then.