Fast Company Innovation Festival: Modern Marketing

Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints in a single sitting, or fills up on free restaurant bread before the entree arrives, this post is for you.

I recently presented an in-depth modern marketing overview at the Fast Company Innovation Festival in Manhattan. During the presentation I dished up a healthy overview of the 4th industrial revolution, and then topped it off with a look at how we think about marketing at Microsoft, including our ongoing digital transformation efforts and a look at where we (and the industry) are going with customer experience management.

If you’re a frequent watcher of my videos, you’ve heard me preach the modern marketing gospel in short, low-cal bites. Well, this video is the full meal deal; the all-you-can-eat buffet of marketing in a single, gut-busting episode.

It’s sure to leave you pleasantly satiated. Take a look and let me know what you think @gradconn.

Newly arrived: The legendary “Bill Bernbach Book” which Bill was famously always working on, but which he never finished, was eventually completed by his wife Evelyn and his close creative collaborator Bob Levenson. It’s called, appropriately: “Bill Bernbach’s Book: A History of Advertising that Changed the History of Advertising” and I got my copy today. It’s MAGNIFICENT. If you’re a student of advertising and marketing, this *has* to be on your shelf: Link

Here are some great Bill Bernbach quotes to kick-off your day:

Let us prove to the world that good taste, good art, and good writing can be good selling.

All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.

It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.