Copernican Shift

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 32

Here’s today’s Leo: “Half the pleasure of getting big, I think, is to thumb your nose at the indignity of getting dignified.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: What about the …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 31

Here’s today’s Leo: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 30

Here’s today’s Leo: “When a man knows deep in his bones what is right, and keeps acting on it, he avoids the trap of compromise — he remains incorruptible.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 29

Here’s today’s Leo: “Ideas alone enable a man to survive and flourish.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Were you writing copy as an ad manager or editing it? A: Oh, …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 28

Here’s today’s Leo: “A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing‘ them.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more

Wonderful World of Marketing, Episode 30: Modern Marketing Tactics

I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many fields, practitioners understand that knowing where you came from is a prerequisite for understanding where you’re heading. In marketing … not so much. If I’m describing you, then …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 27

Here’s today’s Leo: “‘Too-bigness‘ has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Organizing facts? A: Organizing facts and finding …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 26

Here’s today’s Leo: “If you’re not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from advertising.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Well, one …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 25

Here’s today’s Leo: “Let’s gear our advertising to sell our goods, but let’s recognize also that advertising has a broad social responsibility.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: When you went …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 24

Here’s today’s Leo: “In this agency business we are people talking to people, and that’s what we should keep running through our fingers.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: All the …more