Here’s today’s Leo:
“Let’s continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.” — Leo Burnett
In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett:
Q: What do you think a copywriter should read? What’s your own taste in reading — you read biography and … ?
A: Well, almost everything. I don’t have time to do a great deal of reading now; my wife and I are studying Spanish — sort of a hobby — and most of my leisure hours are spent studying Spanish.