100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 43
Here’s today’s Leo:
“Are you blowing opportunity after opportunity because you can’t recognize a crossroad when you come to it?” — Leo Burnett
In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett — this is the LAST INSTALLMENT from that awesome interview:
Q: Your own and others?
A: Others — I go through magazines every week. I read the New York Times every morning, as well as the Chicago papers, the Wall Street Journal — and I rip out ads that for one reason or another strike me as being effective communications, either in the manner of their presentation or in the headline or for some other reason. And about twice a year, I riffle through that file — not with the idea of copying anything but it’s apt to trigger something that could apply to something else we’re doing.
A 1965 TV commercial for Pillsbury Flaky Biscuits featuring one of the first appearances of the Pillsbury Doughboy (Poppin’ Fresh) who was voiced by the legendary Paul Frees: