In part 1 of this special crossover edition, I join Marshall Kirkpatrick on the Sprinklr Coffee Club videocast where we look at Digital Transformation. Digital transformation is so much more than digitizing documents. It’s a fundamental shift in the way we treat current and future customers. And who better to …more
Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna salads. We’re wearing… well, we’re not wearing this. We’ve moved on. Nostalgia is fun when you’re referring to fashion or food. But for a Modern CMO? Not so much. …more
For decades, science has teased us with the prospect of the flying car. As I sit in barely-crawling Seattle traffic (in a DeLorean, no less), I’ve often wished that science had delivered on this promise. Seriously, what could be better than zipping across airborne highways in a Mr. Fusion-powered DMC-12? …more
There’s nothing like a good dinner with a dozen of your favorite media people to foster a stimulating discussion about digital transformation, customer experience management, and the secret life of a modern CMO. It’s even better if that dinner is sponsored by your favorite marketing tech — Sprinklr. Carlos Dominguez …more
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked together. Think “death & taxes;” “Procter & Gamble;” “fish & chips;” “The Captain & Tennille.” You get the idea. Until recently, the combination of “marketing” and “technology” would …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the mobility of the user, not the device. As a result, users are driving cloud-connected solutions to enable their mobile lifestyles. This connected society has generated a social-first approach …more
