Here’s today’s Leo: “A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing‘ them.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more
Here’s today’s Leo: “‘Too-bigness‘ has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Organizing facts? A: Organizing facts and finding …more
Here’s today’s Leo: “If you’re not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from advertising.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Well, one …more
Here’s today’s Leo: “Let’s gear our advertising to sell our goods, but let’s recognize also that advertising has a broad social responsibility.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: When you went …more
Here’s today’s Leo: “In this agency business we are people talking to people, and that’s what we should keep running through our fingers.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: All the …more
Here’s today’s Leo: “It is apparent that the company can’t be any better or bigger than the growth of the people in it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: And from …more
Here’s today’s Leo: “I have learned that it pays to fight for concepts and causes that may appear unpopular at the moment, rather than following the course of quick and easy agreement.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer …more
Here’s today’s Leo: “There is a paradise of improvement awaiting us if we search hard enough for it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: This was while your suitcase was still …more
Here’s today’s Leo: “Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: You didn’t even …more
Here’s today’s Leo: “Curiosity about life in all its aspects, I think, is still the secret of great creative people.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: With your suitcase in hand? …more
Here’s today’s Leo: “In a world where nobody seems to know what’s going to happen next, the only thing to do to …more
Here’s today’s Leo: “The competent creative man does not approach his job solely in terms of making an advertisement, or a series …more
Here’s today’s Leo: “If you can’t make a good ad in Chicago, you can’t make one anywhere.” — Leo Burnett In The …more
Here’s today’s Leo: “If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” …more
Here’s today’s Leo: “Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.” — Leo Burnett In The Art of …more
Here’s today’s Leo: “Plan the sale when you plan the ad.” — Leo Burnett In The Art of Writing Advertising | Conversations …more
Here’s today’s Leo: “We want consumers to say, ‘That’s a hell of a product’ instead of ‘That’s a hell of an ad.” …more
Here’s today’s Leo: “The most fearful possibility that lies ahead is that we might contract ‘fatheadism’ — fat between the ears can …more
Here’s today’s Leo: “Keep it simple. Let’s do the obvious thing — the common thing — but let’s do it uncommonly well.” …more
Here’s today’s Leo: “One thing this company has never been is stuffy. And this is a valuable thing not to have been …more
Here’s today’s Leo: “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” …more
Here’s today’s Leo: “Fun without sell gets nowhere but sell without fun tends to become obnoxious.” — Leo Burnett Tony the Tiger …more
Here’s this week’s Leo: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, …more
Here’s this week’s Leo: “Personal satisfaction, I believe, must come in a day-to-day feeling that one has earned his or her pay.” …more
Here’s this Sunday’s Leo: “There is no such thing as a permanent advertising success.” — Leo Burnett @LeoBurnett #100Leos #LeoBurnett #MadMenSunday Continue …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” …more
Here’s this Sunday’s Leo: “To swear off making mistakes is very easy. All you have to do is swear off having ideas.” …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One …more
And here’s another classic from Bo Zaunders — my favorite one of all time I think — that perfectly describes how large …more
