Contributions — Committee “Thumbprints” and Great Ideas…

And here’s another classic from Bo Zaunders — my favorite one of all time I think — that perfectly describes how large organizations destroy good advertising, and how committees destroy creativity:

It’s a good companion piece to the Day 38 Leo:

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett

Bo Zaunders Thumbprint Contributions