Contributions — Committee “Thumbprints” and Great Ideas…

And here’s another classic from Bo Zaunders — my favorite one of all time I think — that perfectly describes how large organizations destroy good advertising, and how committees destroy creativity:

It’s a good companion piece to the Day 38 Leo:

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett

Bo Zaunders Thumbprint Contributions

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Former CMO at Microsoft U.S. and Sprinklr; currently CMO at PROS, and recently described by Tom Foremski at ZDNet as "...a near perfect example of what a tech company CMO should be like." Personal Philosophy: “To know even one life has breathed easier because you have lived. This is to have succeeded.” – Ralph Waldo Emerson