Here’s today’s Leo: “If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney.” — Leo Burnett Speaking of darn good baloney, this is the best way I know how to sell …more
Here’s today’s Leo: “It seems axiomatic that you have to make a friend before you can effectively make him a proposition.” — Leo Burnett Wow, 75 Leos to date! That’s 2.5 months of Leos — and we’re still going strong. This series will wrap up in mid-June, and then we’ll …more
Here’s today’s Leo: “It’s important in building our organizational machines not to exclude the dissenter, the ‘Outsider,’ the non-conformist.” — Leo Burnett Oh boy, does this ever resonate with me. I wonder if Leo Burnett would have enjoyed my need to constantly question conventional wisdom? I know it drives some …more
Here’s today’s Leo: “I listen to everybody and take notes. Particularly salesmen. They get close to people.” — Leo Burnett Leo Burnett was a constant advocate for customer intimacy — get to know your prospect like a friend so that you can have a natural conversation. In fact, the best …more
Here’s today’s Leo: “Anyone who thinks that people who can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising.” — Leo Burnett It is always interesting to me how many people think they can get away …more
Here’s today’s Leo: “I have always felt that advertising could be something to get excited about. To take pleasure in. To regard as worthwhile, meaningful, respectable. Something to do thoughtfully and well.” — Leo Burnett It’s not art — something we sometimes get confused about as an industry — but …more
Here’s today’s Leo: “‘Reaching for the Stars’ may sound a little naive, but it is a thought in which I passionately believe; and maybe the world could use a little more naivete of that kind.” — Leo Burnett I love Leo’s unbridled optimism. One potentially not-so-great outcome of an always-on, …more
Here’s today’s Leo: “It is this spirit (Reaching for the Stars) which I think has made many of us work long hours, which makes us carry the thought of our work with us wherever we go, which makes us lay aside good work for better work.” — Leo Burnett One …more
Here’s today’s Leo: “The biggest problem of all, as I see it, is a human one — how to keep from acting big.” — Leo Burnett Leo Burnett was obsessed with the culture of his company, and that cultural obsession created enough energy to continue until today. Amongst all agencies, …more
Here’s today’s Leo: “In operating a business of our size, it is obvious that we have to be well departmentalized. This does not mean, however, that we have to be channelized.” — Leo Burnett I think Leo Burnett would be disappointed if he were to see the state of marketing …more
Here’s today’s Leo: “Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, …more
Here’s today’s Leo: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo …more
Here’s today’s Leo: “In learning to work and live with people, the most important thing I am coming to understand is the …more
Here’s today’s Leo: “Agencies that create great advertising may become big agencies, but their goal remains the creation of great advertising.” — …more
Here’s today’s Leo: “I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important …more
Here’s today’s Leo: “The greatest saving of all is better utilization of our time. This directly affects practically every phase of the …more
Here’s today’s Leo: “In this business when you start putting the emphasis on counting money rather than getting out better ads and …more
What a lot of people forget — distracted by the artful layouts and white space — is just how much the DDB …more
I’m just putting this up here and asking the question… #madmen #advertising @DDB_Worldwide #BillBernbach
Here’s today’s Leo: “The secret of all effective originality in advertising is not the creation of new and tricky words and pictures …more
Here’s today’s Leo: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, …more
Here’s today’s Leo: “As I have observed it, great advertising writing, either in print or TV, is always deceptively and disarmingly simple. …more
Here’s today’s Leo: “We built our business not so much by getting accounts as building them.” — Leo Burnett I love this …more
If data is the lifeblood of an organization, then reporting is the arterial plaque that builds up from eating too much bacon. …more
Guess what? I’ve got a fever… and the only prescription, is more MarTech. So that’s what you’re going to get. We’re going …more
Here’s today’s Leo: “I like to look on our own shop as a kind of barefoot agency which is mentally always trying to …more
Here’s today’s Leo: “In my opinion. there has been only one indispensable man in the history of the world. His name was …more
Here’s today’s Leo: “In all our planning I like to feel that we adventurously live on the fringe of the Great Creative …more
Here’s today’s Leo: “I have learned that it is far easier to write a speech about good advertising than it is to …more
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked …more
