100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 82

Here’s today’s Leo:

I have learned to practice what I call ‘constructive dissatisfaction.’” — Leo Burnett

I can only imagine what it would have been like to have experienced Leo’s ‘constructive dissatisfaction.’ I’m guessing he was always working to make it better, without demotivating the creatives … kinda like this Kissinger story from Leo #69: Link

And I think that’s OK … if we’re not pushing to be better, then we’re falling behind. The continual advance of human civilization depends on ‘constructive dissatisfaction’ with our current state. I’m a little worried that people are practicing ‘destructive dissatisfaction’ these days — the rise of dystopian literature, cinema, and art is not a great sign.

Things were a lot more dicey in the ’60s — violence, civil unrest, the threat of nuclear war … yet they still managed pull off highly optimistic projects like Expo ’67 — check out this killer trailer for a new documentary on Expo ’67 called “Expo ’67 Mission Impossible” which looks amazing: Link

#madmen #advertising @LeoBurnett #LeoBurnett #Expo67

Continue to Day 83


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