100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 59
Here’s today’s Leo:
“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures but one of putting familiar words and pictures into new relationships.” — Leo Burnett
Well, the best example of today’s Leo … and I’m treading on dangerous ground here … is Bill Bernbach‘s 1960s Volkswagen campaign: Link. Picture of car: Beetle; Word: Lemon.
Two very familiar things — a beauty shot of a car, and the word “Lemon.” Together? Genius.
In the meantime, here’s a rare interview from the Dean himself:
And if you’re not familiar with Bill Bernbach, here’s a quick brush-up course:
In 40 days we’ll start “100 Days of Bill Bernbach,” featuring a bunch of magic from the “Bill Bernbach Book” by Bob Levenson: Link. Trust me, by the time I finish that series you’ll swear you worked at DDB in the ’60s.
#madmen #advertising @LeoBurnett #LeoBurnett @DDB_Worldwide #BillBernbach