100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 78

Here’s today’s Leo:

“Take a firm stand against putting expediency above principle; bluff ahead of facts.” — Leo Burnett

While this was an epic failure of an advertising campaign — Joe Isuzu for Isuzu (it literally exited the brand from North America) — it’s one fantastic used car salesman and seems appropriate for epitomizing “bluff ahead of facts:”

I think people had a hard time separating the cleverness of the hyperbole from reality 🙂

#madmen #advertising @LeoBurnett #LeoBurnett #Isuzu

Continue to Day 79

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Former CMO at Microsoft U.S. and Sprinklr; currently CMO at PROS, and recently described by Tom Foremski at ZDNet as "...a near perfect example of what a tech company CMO should be like." Personal Philosophy: “To know even one life has breathed easier because you have lived. This is to have succeeded.” – Ralph Waldo Emerson