100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 78

Here’s today’s Leo:

Take a firm stand against putting expediency above principle; bluff ahead of facts.” — Leo Burnett

While this was an epic failure of an advertising campaign — Joe Isuzu for Isuzu (it literally exited the brand from North America) — it’s one fantastic used car salesman and seems appropriate for epitomizing “bluff ahead of facts:”

I think people had a hard time separating the cleverness of the hyperbole from reality 🙂

#madmen #advertising @LeoBurnett #LeoBurnett #Isuzu

Continue to Day 79