100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 80

Here’s today’s Leo:

These things pay off — good taste, a high standard of ethics, an attitude of public responsibility and low pressure.” — Leo Burnett

Where’s Leo when you need him? I’d love to hear his perspective on our current level of public discourse. For some interesting contrast, here’s how President Reagan won his second term, courtesy of the brilliant Hal Riney:

And here’s some awesome background on how these ads came to be … over a bourbon:

#madmen #advertising @LeoBurnett #LeoBurnett #MorningInAmerica

Continue to Day 81