100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 76

Here’s today’s Leo:

If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney.” — Leo Burnett

Speaking of darn good baloney, this is the best way I know how to sell it — a true “drop-the-mic” moment in advertising history:

#madmen #advertising @LeoBurnett #LeoBurnett #OscarMayer

Continue to Day 77