We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with a look at workplace burnout, and some tips to manage it. Then it’s a couple of episodes about marketing in healthcare, and what we can learn from healthcare …more
We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow (intentionally) on Monday with a guided breathing exercise led by our very own Neha Saxena (aka, the Breath Yogi). Really, the perfect way to start the week. Then …more
Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared stories about her remarkable journey from India to the North Carolina, and taught us a little bit about the benefits of proper breathing. And the best part? Neha …more
Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, Inc. Sepi is thoughtful, informative, and inspiring. If you missed it the first time around, now is your chance to catch up. Then it’s another quick visit to …more
If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald Trump would not in fact be re-inaugurated as president. Turns out I was exactly right, which probably doesn’t surprise you (although it almost certainly did surprise a shockingly-large …more
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved through industry verticals, made a quick detour to QAnon, stopped at social community management, and finished up with a lifeboat analogy. Episode #87: The Unexpected Benefits of a …more
It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with (near) one-to-one personalization. It’s the future of marketing, and it’s a must-listen. Then we wrap things up with an interview with Jon Hyman about the true value of …more
It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a strange turn through potato salad and mushrooms à la Boursin. But when we weren’t talking about food, we looked at how the healthcare industry uses modern channels to …more
We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a new brand category right before our very eyes. It’s a rare opportunity to witness the birth of a brand in an embryonic industry. Then, it’s all Super Bowl all the time, …more
This week, we finish off our 9-part series on the Digital Customer-First Transformation System. Then it’s a quick look at the power of social Account-Based Marketing before moving on to a couple of episodes about the mindset required to tackle apparently intractable problems. And, yes, one of those episodes does …more
This week kicked off with Diane Adams, one of my favorite people and an expert at creating amazing employee experiences. Then, a …more
We pick up this week where we left off last week, as we continue our overview of the Sprinklr Digital Customer-First Transformation …more
We’re all about digital transformation this week (well, digital transformation and PEZ). We start with a two-part digital transformation overview with Paul …more
Who doesn’t like those tiny, fruity PEZ bricks? And who doesn’t like PEZ dispensers? From Baby Yoda to Marilyn Monroe, there’s a …more
These are a few of my favorite things — and favorite people. We start with a visit from Carlos Dominguez, move into …more
Grab your favorite holiday beverage and catch up on a week of podcast episodes full of customer experience goodness. I delve deeper …more
Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name …more
Let’s just call this time travel week. It starts with a look at what someone from 100+ years ago might think of …more
We start the week with a special, 2-part crossover episode with Marshall Kirkpatrick and the Sprinklr Coffee Club. And wrap things up …more
What are you thankful for this week? I’m thankful (among other things) that I can share these podcast episodes with you. This …more
Every year I like to roll out this little bit on American Thanksgiving history. It’s a good reminder that politics in America …more
A lot of focus this week on listening to your customers. Modern channels (listen here if you need a refresher) are perfect …more
A wide-ranging week where we look at everything from how to leverage your employees’ social networks, to buying super cool Space 1999 …more
I don’t often post meme-y Internet-y stuff, but here I go, because: It’s. Just. So. Unbelievable. From this smart post off my …more
What a week! But now it’s time to kick back, put on the headphones, and catch up on your favorite marketing content. …more
In today’s CXM Experience podcast I rather cryptically referenced “shrimp vs. weenies.” No, it’s not a new video game, or a short-lived …more
Too many businesses are operating in 20th century mode. It’s now 2020, and there are a plethora of modern channels you can …more
I had a great conversation with Katie Martell on ExperienceTV about customer care, bots (or, as we like to call them, “doorbells”), …more
Customer experience is the new brand, and in a world where everything is moving online, customer experience has become strategically critical for …more
According to Forrester, the number of brands rated “Excellent” four years in a row on their Customer Experience Index is exactly: zero. …more
