“Mr Jobs, you’re a bright and influential man … and it’s sad and clear on several accounts that you don’t know what you’re talking about…” begins the developer at the 1997 Apple WWDC. I don’t know if he continued with Apple or not, but if he didn’t he missed one …more
Here’s this week’s Leo: “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” — Leo Burnett Today’s Gallery is the famous “Youngsmobiles” campaign that Burnett unveiled in 1968. The copy is literally unbelievable … check out this opening paragraph for “Separates the men …more
Here’s this week’s Leo: “I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins …more
Here’s this week’s Leo: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, …more
Super bummed this morning — woke up to an obituary for Jane Maas, one of my advertising heroes. I’d actually messaged her a number of times since moving to NYC, and I hadn’t received a reply … turns out she’s been in a retirement home in North Carolina since 2015. …more
![Irving Berlin's HOLIDAY INN [colorized]](https://www.copernicanshift.com/wp-content/uploads/2013/12/Irving-Berlins-HOLIDAY-INN-colorized.jpg)
Every year I like to roll out this little bit on American Thanksgiving history. It’s a good reminder that politics in America have always been a messy affair because, well – democracy. It’s not a great system, but it’s better than anything else out there. From Churchill by Himself, 574: Many …more
Here’s this week’s Leo: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: In …more
Here’s this week’s Leo: “Growing pains sometimes may seem unbearable, but believe me they are nothing compared to the pain of shrinking or the pain of standing still.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more
Here’s this week’s Leo: “Collective solutions to problems start with individual human beings and individual efforts.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: You still do a lot of writing at the …more
Here’s this week’s Leo: “I have learned to practice what I call ‘constructive dissatisfaction.’” — Leo Burnett I certainly like “constructive dissatisfaction” better than “always be paranoid”, which has been the mantra of the tech industry since Andy Grove published “Only the Paranoid Survive: How to Exploit the Crisis Points …more
Today is Lester Wunderman‘s birthday (June 22, 1920). Mr Wunderman is arguably one of the greatest marketing geniuses of our time. He …more
Today is a very special day at copernicanshift.com. I have been waiting for YEARS for someone to post “What is a …more
Here’s this week’s Leo: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, …more
Here’s this week’s Leo: “Personal satisfaction, I believe, must come in a day-to-day feeling that one has earned his or her pay.” …more
It was 2006 — the housing crisis wasn’t on anyone’s radar … the iPhone had just been launched … and George Bush …more
Here’s this Sunday’s Leo: “There is no such thing as a permanent advertising success.” — Leo Burnett @LeoBurnett #100Leos #LeoBurnett #MadMenSunday Continue …more
There is a fantastic article by Leah Hardy in The Telegraph from last summer (July 2, 2017) titled Why women of 40 and 50 …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a …more
Now that the Millennials have started getting married, having babies, and buying houses they’re a lot less interesting. So, we can all …more
I just read the most interesting book! It’s called A Colorful Way of Living: How to Be More, Create More, Do More …more
I hate eggs. They are one of the most disgusting food types imaginable to me, and I grew up hating them …more
Welcome to the Western World’s second most conflicted holiday — another combo religious/solstice holiday which raises strong passion from both sides … …more
Here’s this Sunday’s Leo: “Loss of humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.” …more
I had the recent honor of being the closing keynote speaker at the Lexus Western Area Dealer Meeting, and it was one of …more
Here’s this Sunday’s Leo: “To swear off making mistakes is very easy. All you have to do is swear off having ideas.” …more
This image has been making the rounds of the Interwebs lately, and ofc I got a chuckle out of it — at …more
Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One …more
I had a ton of fun in on February 8th at the CTI (Commercial Theatre Institute) Marketing Conference. It was the first …more
Here’s an oldie but a goodie — how Outlook Search Folders work. This is an absolutely mind-blowing time-saving tool, without which …more
I love cars. I love collecting them, restoring them, writing about them and – of course – driving them. So when J.D. …more
