It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a strange turn through potato salad and mushrooms à la Boursin.
But when we weren’t talking about food, we looked at how the healthcare industry uses modern channels to predict — and address — customer service issues before they become a problem. And we ended the week with an exploration of experience selling, and an introduction to mass one-to-one marketing.
It’s a veritable smorgasbord of customer experience insights.
Episode #78: The Great Potato Salad Mystery
Episode #79: Customer Experience, it’s What’s for Dinner
Episode #80: How to Put the Experience in Experience Selling
Episode #81: Mass 1:1, the Promising Future of Marketing