Our communication and engagement preferences have rapidly changed over the past decade. The growth of WhatsApp, Twitter, Facebook, LinkedIn, and other social media channels has fueled this change and is, simultaneously, evidence of the change. As of early 2020, there were an estimated 3.8 billion active social media users around the world. …more
“It’s such a groovy place to talk and maybe watch a show, down at the drive-in” The Beach Boys, 1964 Any boomer (and probably many Gen Xers), have enjoyed at least a few nights at the local drive-in. These suburban icons reached their peak popularity during the 1960s as an …more
It’s difficult to believe, but in the recent past consumers relied, to an inordinate degree, on brand advertising for advice prior to making a purchase. Classic advertising campaigns (“A Diamond is Forever,” “Got Milk?”, “Think Small”) influenced countless consumer purchases, generating untold millions of dollars for the brand owners. Consumers …more
When I moved to Seattle in 2006 to work at Microsoft Research, I was a stranger in a strange land. I knew nothing about the city (except what I had picked up from episodes of Frasier and Grey’s Anatomy). One of my first questions to my new team was “what’s …more
If you’re the rare marketing professional, watching your IT budget grow, struggling to find ways to spend it all, congratulations. You can stop reading now. For the rest of us, Marketing IT cost savings are top of mind. Especially now as belts are tightened and priorities reevaluated. Getting the most …more
When I was leading the PR agency team for the ASPCA following Hurricane Katrina, we had a communications challenge. Most Americans saw what was happening in New Orleans online, on TV and in their newspapers, but only those in southeastern Louisiana could ever have known what that experience was like. …more
At the risk of stating the obvious, we’re in the midst of a significant crisis. It’s not the first crisis the world has experienced. And it won’t be the last. So it’s worth our effort to be as prepared as possible. We can’t always control a crisis — large or …more
Maybe you never realized it existed in the first place, but I’m happy to report that the NASA worm logo is back in all its 1970 modernist glory. At least for a while. To fully appreciate why I’m so thrilled, a little logo history lesson is in order. So let’s …more
Before joining Sprinklr as CXMO, I was a customer. And eight years ago, as US CMO at Microsoft when I was reviewing more than 17 different social media management tools, Sprinklr was an easy decision. One of the key reasons? Security. It was obvious that the Sprinklr team put a …more
I’ve never made a secret of the fact that I’m a huge Mary Meeker fanboy. You should be too. Her insight and analysis is second to none, and her annual Internet Trends Report should be required reading for all marketers. Never have we needed her acumen more than now. Fortunately, …more
Business leaders must begin to plan how the coronavirus will permanently impact their organizations in the future.
Profound words from poet, Lynn Ungar. Worthy of reflection as we all slow down and reevaluate our life priorities. Thank you, Lynn.