Wonderful World of Marketing, Episode 33: MarTech Innovation, Part 2

Guess what?

I’ve got a fever… and the only prescription, is more MarTech.

So that’s what you’re going to get. We’re going to really explore the studio space this time. I mean, really … explore the space.

In this MarTech part 2 episode of Wonderful World of Marketing we’ll continue to dig in to the transformational power of Marketing Technology. I’ll give you examples of how we’re improving anonymous acquisition using real-time machine learning to optimize our creative and media programming efforts — efforts that are outperforming more traditional models by a factor of 10X, or more.

Of course, navigating the shift to machine learning isn’t always easy, so as an added bonus I’ll let you in on the secret sauce for driving innovation in large corporations (although it may not be what you expect).

And, in case you missed it the first time around, here’s MarTech Part 1.

I gotta have more MarTech. Agree? Let me know your comments @gradconn.