The Wonderful World of Marketing — Season 1, Episode 1: “Windows Apportals — Change your LOB Lifestyle”

On Thursday we announced Windows Apportals: Link

Thursday’s release was picked up by The Register; ZDNet (Mary Jo Foley); C|Net; Redmond Magazine; Neowin; WinBeta; Windows IT Pro; and numerous Tweeters/Bloggers.

I’ve done a series of “Wonderful World of Marketing” videos that are basically live demos of the first Windows Apportal that we built, which is called the “Sales Productivity Solution Apportal” or “SPS Apportal” for short.

Here’s Episode 1, where I wax poetic about personas and the brilliance and elegance of the Windows 8 interface, as well as review how Windows Apportals can change your LOB Lifestyle. Enjoy!

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Former CMO at Microsoft U.S. and Sprinklr; currently CMO at PROS, and recently described by Tom Foremski at ZDNet as "...a near perfect example of what a tech company CMO should be like." Personal Philosophy: “To know even one life has breathed easier because you have lived. This is to have succeeded.” – Ralph Waldo Emerson