The Wonderful World of Marketing, Episode 26: The Modern CMO (part 1)

As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be true in a general, fake-Internet quote-y kind of way, it’s clear that the fake-Internet quoting Einstein didn’t work in a modern marketing department.

Because, things are not staying the same. They’re changing. Rapidly.

In my previous post I mentioned that this is the most exciting times to be a marketer (and I hope you agree). But the excitement is driven by change, and while change isn’t always easy or comfortable, it is necessary. Your willingness to embrace this change to transform your organization is the key to marketing success over the next decade.

Yes, that’s right … ch-ch-ch-ch-changes.

Over the next few weeks I’ll give you a behind-the-scenes look at how we’re busy transforming the marketing department in the world’s largest software company. It’s a significant undertaking — and it’s going to take a while — but we’re learning something new every day, and having a lot of fun in the process.

In this Wonderful World of Marketing episode, we’ll look at what marketers can learn from comedians (Spoiler Alert: It has nothing to do with being funny), and how we can apply that to having real conversations with our customers and prospective customers.

I’ll sum up with a real Einstein quote, “…the important thing is not to stop questioning … never lose a holy curiosity.” It’s an idea to apply to life and your career.