TBT: Wonderful World of Marketing | Marketing a Better DeLorean
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a classic Wonderful World of Marketing post. And since the new Spielberg movie (and Ernest Cline book) Ready Player One was released this week, what better topic than the venerable DeLorean which is one of the stars of the movie (and is back on a movie poster for the first time in 28 years!)
My guess is that your familiarity with the DeLorean starts and ends with the Back to the Future movies (which is, by no means, a bad place to start and end) but there’s much more to the DeLorean than a 1.21 gigawatt flux capacitor because while making a time machine out of a DeLorean is cool, it’s still a pretty awesome car without the flux circuitry.
John Z DeLorean didn’t simply design another car. He set out to change the automotive industry, and the way consumers thought about vehicle longevity. It was a Copernican Shift in action, and it still reverberates throughout the automotive industry today.
So, why do I drive a DeLorean? Watch the video for the three reasons, and some additional insight into why your own car (DeLorean or not) is designed to last much longer than you probably expect. And if you’re inspired to buy one yourself — they’ve re-started the company and there’s a nationwide dealer/service network. The head office is in Houston, check it out: Link
Editing note: I made a small error in the video … one of the downsides of my #noscript approach: It is a PRV engine (not PVR) — standing for Peugeot, Renault, Volvo (mostly Volvo).
#nosilos #social #marketing #delorean #gearheads
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