The Wonderful World of Marketing, Special Edition: Sprinklr Keynote
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, and orange before conference calls — but I’m a fan nonetheless. If you’re a CMO, or a marketer, you should be a fan too. Here’s why:
Today, a third of CMOs named “driving revenue” as their number one priority. And another third say it’s their number two priority. For the mathematically challenged, that’s 67% of CMOs saying they’re focused on driving revenue. This recent shift is creating widespread confusion and concern throughout our industry.
During any Copernican Shift, entrepreneurs are quick to fill the void with innovative point solutions, and MarTech is no exception. We’re a decade away from a comprehensive, end-to-end modern marketing platform, but in the meantime, solutions like Sprinklr are a step in the right direction.
I love the way Sprinklr provides social media management that helps us better understand and communicate with our customers and potential customers. Along with other pieces of Microsoft’s MarTech stack, Sprinklr gives us critical insight on both ends of the customer journey.
Plus, it gives us the ability to quickly feed customer comments, issues and insights to the internal team best able to help, accelerating our evolution to a true, customer-centric organization where all employees operate as sellers; marketers; customer care experts (the “new marketing”); and researchers.
Last month I attended the Sprinklr Sales Kickoff (SKO) in Atlanta where I experienced firsthand the passion and innovation that’s driving their growth. I also had the privilege of delivering the keynote speech, where I riffed on marketing industry insights; the shifting role of the CMO; and the evolution of modern marketing — including a look at marketing AI, and what it means for the future of our industry.
You can watch part 1 of the video above and, as always, let me know what you think on Twitter: @gradconn.
Download the presentation: Link
- Beyond Advertising by Yoram (Jerry) Wind and Catharine Findiesen Hays: Link
- Digital Sense by Travis Wright: Link