In this episode of “The Wonderful World of Marketing” I spend time talking about how when selling to consumers the obvious approach isn’t always the right approach. Whenever you are working on an advertising campaign, the Copernican Shift you need to entertain is one that is focused on the higher order …more
“Apple Dating Game” from a 1983 Apple Event preceding the launch of the Mac: I’m awash in ’80s computing nostalgia with the addictive Halt and Catch Fire, and this video is just pure gold. Particularly notable is Gates’ projection that 50% of all Microsoft revenue will come from the Mac …more
It was a pretty incredible week for me last week, and I still feel overwhelmed and undeserving. To be awarded the Microsoft Platinum Circle of Excellence was unbelievable in its own right. To win the Microsoft Founders Award was simply stunning. When I saw my name on the confidence monitor in front …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can integrate a customer’s entire Line of Business (LOB) stack into a single, modern, touch-based experience. The concept behind Apportals is simple – introduce the same nested folder structure …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can integrate a customer’s entire Line of Business (LOB) stack into a single, modern, touch-based experience. The concept behind Apportals is simple – introduce the same nested folder structure …more
Find out more about Windows Apportals on Microsoft.com. WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can integrate a customer’s entire Line of Business (LOB) stack into a single, modern, touch-based experience. The concept behind Apportals is simple – introduce the same nested folder structure …more
Over my 12 years in start-ups and 5 years in Microsoft Research I wore black jeans with a black space-themed/Star Wars t-shirt. When I moved to Microsoft U.S. 3 years ago, I upgraded my wardrobe to a black Lacoste t-shirt and black jeans, with the occasional requirement for a black jacket overlay …more
On Thursday we announced Windows Apportals: Link Thursday’s release was picked up by The Register; ZDNet (Mary Jo Foley); C|Net; Redmond Magazine; Neowin; WinBeta; Windows IT Pro; and numerous Tweeters/Bloggers. I’ve done a series of “Wonderful World of Marketing” videos that are basically live demos of the first Windows Apportal …more
Today was a cool day … a year ago we launched the SPS Apportal at MGX, and today Windows Apportals have gone live on Microsoft.com and other corporate properties: Link WHAT ARE WINDOWS APPORTALS? A Windows Apportal is a Windows 8.1 app that can integrate a customer’s entire Line of …more
An important concept in Marketing Automation is the need to differentiate between “Marketing-driven Leads” and “Sales-driven Leads”. For Marketing-driven Leads, once they are qualified (MQLs — “Marketing Qualified Leads”) they must be “accepted” by Sales (SALs — “Sales Accepted Leads”) and from thereon Sales will qualify the lead and convert …more
In the Sunday, April 20 edition of The Seattle Times they had a cool article called “Resume Terms”: CareerBuilder recently surveyed hiring …more
I had the good fortune to spend a day in Disneyland last Saturday, as a precursor to putting Trinity on a plane …more
It’s not very often that we get to watch the birth of a new category, so when it happens it’s worth mentioning. …more
When I started my marketing career at Procter & Gamble, the 1-page memo discipline was in full force. Every communication (from a …more
My home printer is the utterly delightful Epson WorkForce 845 — one of the best multi-purpose printers i have ever owned. It’s …more
“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.” – David …more
It’s P&G week on Copernican Shift! My last boss at P&G was Bob Mcdonald — he eventually became Chairman, President, and CEO of P&G Worldwide, …more
One of the greatest gifts that management can give to a team is the gift of consistency — the team needs to …more
A number of people have asked me, “Do you know that there’s a statue of Copernicus is Warsaw?” Why, yes i do! …more
For the first time since e-mail invented, we need to start assuming a mobile audience for our e-mails instead of a desktop …more
In this episode I talk about the tremendous customer-centric Copernican Shift that the Ford Motor Company made in order to successfully design …more
Inline below is a quick primer on Marketing Automation. This post reviews: What is Marketing Automation Benefits of Marketing Automation How Marketing …more
Have a safe Memorial Day everyone – and remember our troops. In its first 100 years of existence, over 683,000 Americans lost …more
In this episode of my continuing YouTube series on marketing I pontificate on the question of “What is a Copernican Shift?” Those …more
Yep, it’s that time of year — the countdown to Christmas is on, and the rush to buy for the season of …more
In most industries, there are “three windows” on your device — your mail client; your Web browser; and your LOB app. Except …more
At Disney’s D23 Expo last summer there was a fantastic exhibit area celebrating 60 years of Imagineering. Inside that exhibit was a …more
I recently had the privilege of hearing Clayton Christensen, Harvard Business School professor and bestselling author and business consultant, speak at PRISM. …more
Originally published on Microsoft For Work on April 18, 2014. To execute the most effective marketing strategy for your business, you need …more
As noted by the Seattle Times, Pike Place Market is setting up a new satellite Farmer’s Market on Tuesdays at the Microsoft Commons …more
