Seeing the word “odd” in a headline after an interview is generally a cause for alarm. But in this case, it’s a good thing. But, to be totally transparent, I took a big gulp of air before I clicked on the link to read the article, and I braced myself …more
If data is the lifeblood of an organization, then reporting is the arterial plaque that builds up from eating too much bacon. As if there is such a thing as too much bacon … I’m looking at you @AlisonTintle The critical information that should be coursing through your company often …more
Guess what? I’ve got a fever… and the only prescription, is more MarTech. So that’s what you’re going to get. We’re going to really explore the studio space this time. I mean, really … explore the space. In this MarTech part 2 episode of Wonderful World of Marketing we’ll continue …more
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked together. Think “death & taxes;” “Procter & Gamble;” “fish & chips;” “The Captain & Tennille.” You get the idea. Until recently, the combination of “marketing” and “technology” would …more
Question: What walks down stairs, alone or in pairs, and makes a slinkety sound? If you answered, “self-aware robot tube socks,” you should seek professional help. If, however, you answered “Slinky,” then I commend you for your arcane knowledge of mid-20th century commercial jingles. Today we take a break from …more
In my speech yesterday at the Sprinklr Digital Transformation Summit in the Wild Horse Saloon I showed a YouTube video (thank you @BoingBoing and @Carla_Sinclair) of a cyclist transforming the dynamics of cycling in order to beat the pack. The principle in operation here is that on a flat road, aerodynamic drag …more
I’m really looking forward to today’s talk at the Sprinklr Digital Transformation Summit — my keynote is TODAY at 9:30am at the Wild Horse Saloon … which is less “saloon” and more “concert venue with liquor.” The address is: 120 2nd Ave N, Nashville, TN 37201 Not sure how many people …more
I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many fields, practitioners understand that knowing where you came from is a prerequisite for understanding where you’re heading. In marketing … not so much. If I’m describing you, then …more
I recently had an article published in Alphr (pretty much The Economist for Millennials, if that’s a thing) where I talked about the roadmap to marketing transformation, and marketing to the future. I’ve included the full text of the article below … plus a BONUS FEATURE of great books to …more
Today’s the day! I’ll be speaking at 4:15pm today in AdWeek Europe in a speech titled “Marketing to the Future: A CMO’s roadmap to Digital Transformation”: Link I’ll be talking about the situation CMOs find themselves in today … why that’s pretty normal at this stage in any innovation cycle …more
The Millennium Tower is sinking. Literally sinking in the soft, San Francisco subsoil. As of a few months ago it had sunk …more
There’s a strange and wonderful room in the Salvador Dali Museum in Figueres, Catalonia, Spain (actually, they’re all strange, but this one …more
Moderation is a virtue, so I’m told. But if you’re the type of person who devours an entire sleeve of Thin Mints …more
Here’s a quick interview on NPR with Paul Oyer, a Stanford economist and the author of “Everything I Ever Needed To Know …more
Up until now, there have been exactly three reasons to visit Nashville: great music, hot chicken, and buy-one-get-two-free cowboy boots. Well now …more
Imagine if you had decided to stop learning when you were nine years old. You would know how to ride a bike, …more
Famous Part 2s: The Empire Strikes Back, Buzz Aldrin, the IBM AT, Dawn of the Dead…and this Wonderful World of Marketing episode. …more
Great podcast from my friend Ragy Thomas, CEO of Sprinklr. In this interview, on behalf of all people at large companies that …more
I’m a Sprinklr fan. I don’t have their logo tattooed on my bicep (not yet, anyway), or paint my face blue, green, …more
As Albert Einstein once famously fake-Internet quoted, “…the more things change, the more they stay the same.” And while that may be …more
I’ve been referring to this tweet from last November so often lately that I thought I might as well just post it …more
Have you ever wished you could fire up the DeLorean and go back in time to one of the seminal eras of …more
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes …more
Engineers often like to say that they innovate by standing on the shoulders of the giants who came before them, and the …more
Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the …more
