I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes of YouTube videos. In this episode, we’ll look at the freewheeling, skinny-tied, martini-infused 1950s Mad Men era of advertising history. A time when the data-driven, revenue marketing discipline of …more
In most industries, there are “three windows” on your device — your mail client; your Web browser; and your LOB app. Except for marketers — for years we have had to live in a patchwork world with multiple LOB apps and systems. Not anymore … at least, not for long. …more
I found this article from Yahoo! Small Business Advisor quite interesting: Link. In the article, they talk about 5 trends in content marketing for 2014: The job market for content creation is set to explode; The area is going to grow massively next year; In some sectors, content will become more …more
