The Wonderful World of Marketing Episode 24: Mad Men and Mass Marketing
I’m back, with part 2 of our three-part “History of Marketing” series – 100 years of marketing history distilled into 15 minutes of YouTube videos. In this episode, we’ll look at the freewheeling, skinny-tied, martini-infused 1950s Mad Men era of advertising history. A time when the data-driven, revenue marketing discipline of …more