Copernican Shift

100 Days of Leo Burnett, the Midwestern Master of Mascots Day 38

Here’s this week’s Leo: “I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 37

Here’s this week’s Leo: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 36

Here’s this week’s Leo: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: In …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 35

Here’s this week’s Leo: “Growing pains sometimes may seem unbearable, but believe me they are nothing compared to the pain of shrinking or the pain of standing still.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 34

Here’s this week’s Leo: “Collective solutions to problems start with individual human beings and individual efforts.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: You still do a lot of writing at the …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 33

Here’s today’s Leo: “Let’s continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 32

Here’s today’s Leo: “Half the pleasure of getting big, I think, is to thumb your nose at the indignity of getting dignified.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: What about the …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 31

Here’s today’s Leo: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 30

Here’s today’s Leo: “When a man knows deep in his bones what is right, and keeps acting on it, he avoids the trap of compromise — he remains incorruptible.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 29

Here’s today’s Leo: “Ideas alone enable a man to survive and flourish.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Were you writing copy as an ad manager or editing it? A: Oh, …more