100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 46

Here’s today’s Leo:

In looking for creative people, I am always most interested in those who have an almost naïve curiosity about life.” — Leo Burnett

After yesterday’s McDonald’s ad, I’ve sort of got ’70s McDonald’s fever. Here’s one of my favorites from that fantastic era — a wonderful time when McDonald’s was about fun and food, and before we knew what was really in those burgers and when we all believed the urban legend that saying twoallbeefpattiesspecialsaucecheeselettucepicklesonionsonasesameseedbun really fast backwards would garner you a free burger.

Put on your time travellin’ shoes and head on back to 1975:

Continue to Day 47