Profound words from poet, Lynn Ungar. Worthy of reflection as we all slow down and reevaluate our life priorities. Thank you, Lynn. Pandemic What if you thought of itas the Jews consider the Sabbath—the most sacred of times?Cease from travel.Cease from buying and selling.Give up, just for now,on trying to …more
One of the few silver linings during the COVID-19 situation has been the frequent examples of people pulling together in a time of crisis. Whether it’s quarantined Italian neighborhoods joining together in song from their balconies, or the rise of caremongering in Canada, it’s enough to make you completely forget …more
Stop what you’re doing and read the following article. Seriously. Whatever else you had planned for the next few minutes can wait. Tomas Pueyo’s fascinating, informative, science-based article will educate and enlighten — and likely save countless lives. You owe it to yourself, your coworkers, your employees, your constituents, and …more
Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their brand, and of brand communication. During a crisis, brand communication becomes even more important—so important that it is, quite possibly, a matter of life and death. Since the …more
The standard pitch for a buddy movie goes something like this: two mismatched protagonists come together to create a unique bond. Think Butch and Sundance, Harold and Kumar, The Blues Brothers, or Romy and Michelle. In each film, the sum of the two together is far greater than the individual …more
Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this statement is also true: humor can be risky if it misses the mark. It’s hard to get it right. It’s also hard hard to stand out in today’s …more
Everyone has heard of G.I. Joe. Introduced by Hasbro in 1964, the movable fighting man was the original “action figure.” Not only does G.I. Joe exist today as a continually evolving toy, but he has made the leap into popular culture, featured in a slew of cartoons, books, and even …more
In December, 1978, Gourmet magazine published the heart-warming tale of Bud and Jean Ince. It’s a beautiful story but, sadly, online versions of the article are becoming difficult to find. There’s a Gourmet magazine archive that occasionally doesn’t work, and I fear this story may soon be lost forever (barring …more
Tell me if this has ever happened to you: you’re out with friends and you comment on your work situation. No, let’s be honest—you outright complain about your job, your company, or your manager. You’re mid-rant, really just warming up, and the person on the receiving end of your tirade …more
I’m fully aware that any subjective analysis of music lyrics is fraught with danger. But hopefully we can all agree that there is great disparity in the quality, artistry, and virtue of modern song lyrics. Let’s face it, for every “imagine all the people, living life in peace” there’s an …more
Our Annual Sales Kick-off (ASKO) for Sprinklr is next week, and I couldn’t be more excited. Last year I got to roll …more
“Good things come to those who wait,” said nobody while sitting on hold for 45 minutes randomly shouting “representative” at their phone …more
By Guest Blogger, Raoul Toi Over the past decade, the quality of campaigns across social media dramatically improved. Many brands took advantage …more
By Guest Blogger, Varalakshmi D How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with …more
In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. …more
The one mandatory must read of the year for my team (and me) is the Mary Meeker Internet Trends Report. It’s worth …more
It’s that time of year — late Spring Internet prediction season. In the last flurry of big events before we head into …more
Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full …more
I’ll be speaking at Social Media Week in NYC tomorrow (Tuesday, April 30, 2019) and I’m looking forward to delivering a talk …more
“Mr Jobs, you’re a bright and influential man … and it’s sad and clear on several accounts that you don’t know what …more
Super bummed this morning — woke up to an obituary for Jane Maas, one of my advertising heroes. I’d actually messaged her …more
![Irving Berlin's HOLIDAY INN [colorized]](https://www.copernicanshift.com/wp-content/uploads/2013/12/Irving-Berlins-HOLIDAY-INN-colorized-299x205.jpg)
Every year I like to roll out this little bit on American Thanksgiving history. It’s a good reminder that politics in America …more
Today is Lester Wunderman‘s birthday (June 22, 1920). Mr Wunderman is arguably one of the greatest marketing geniuses of our time. He …more
Today is a very special day at copernicanshift.com. I have been waiting for YEARS for someone to post “What is a …more
It was 2006 — the housing crisis wasn’t on anyone’s radar … the iPhone had just been launched … and George Bush …more
There is a fantastic article by Leah Hardy in The Telegraph from last summer (July 2, 2017) titled Why women of 40 and 50 …more
Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a …more
Now that the Millennials have started getting married, having babies, and buying houses they’re a lot less interesting. So, we can all …more
