The last few months have been instructive for every organization. Digital transformation — and focusing on delivering great customer experiences — have become paramount. But what does that really mean? What do you need to do to become truly customer-centric? And what changes can you make to transform your business?
I (virtually) presented at DMEXCO last week and answered these very questions. It’s a process we call Listen, Learn, and Love. It’s about hearing what your customers say, understanding what they really mean, and then acting on those insights. If you’re looking for a direct path to delivering stellar customer experiences, this is it.