How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data. Autonomous marketing, used to enable marketers and nail down effective …more
You know you have arrived when The Muppets are talking about you. Seattle Seahawks Marshawn Lynch, aka Beast Mode, is getting more attention than ever – and now The Muppets are getting in on the action. Animal is loud and proud and he shares an uncanny resemblance to #BeastMode: Link As reported …more
Original article published on BizTech on 1/1/14. By using its cloud services and software tools internally, Microsoft energizes its sales force and shows customers they are selling proven business tools. When Judson Althoff became president of Microsoft North America earlier this year, he was taken by the company’s portfolio of cloud …more
What happens when you cross the NFL with the Star Wars Universe? Check it out here: Link. The comments section is hilarious.
Technology innovation is radically transforming how businesses communicate, create and market their products and services, and engage with their customers. And of course we are all feeling the impact of these changes as they are happening at an astonishing pace. It’s like the Big Bang theory of technology and business …more
My Dad lives on something I like to affectionately call the “E-mail Web”, which is an online universe populated by older folks who essentially “chain e-mail” each other. It’s an interesting blend of old and new – still essentially “mail”, but delivered to a screen. There’s an interesting and amazing …more
Original Article Published on October 13, 2013, by Tim Moran, Editor In Chief, CMO.com: Link “How do we market to people who have Internet devices in their clothes, even in their bodies?” So asked Grad Conn, U.S. M&O CMO Lead at Microsoft, in the final keynote to last week’s Internet Marketing Association …more
Original Article Published: December 10, 2007 on StoneTemple.com: Link As senior director, product marketing, Grad Conn is responsible for both the enterprise and consumer sides of the Health Solutions Group (HSG) at Microsoft Corp., including market mapping and segmentation, brand and communication strategy, and all marketing communication and sales enablement …more
I just read a cool story about Marshawn Lynch’s Mom, who used Skittles “power pellets” as a treat to motivate her shy son and get him pumped up for his games when he was playing Pop Warner football. I did the same thing with my oldest daughter, but it was …more
The Super Bowl has turned into a Super Social event as well, and last year’s black-out incident made stars out of the Oreo social team, who were generally credited with “winning the Super Bowl”: Link More recently, Arby’s “won the Grammys” with this tweet: A great story on what Arby’s …more
I found this article from Yahoo! Small Business Advisor quite interesting: Link. In the article, they talk about 5 trends in content marketing …more
Shaun White, arguably the greatest snowboarder in the history of the sport, is on his way to the Winter Olympics in Sochi. …more
Seattle Seahawks fullback Derrick Coleman is deaf, but you’d never know it on the football field. He’s embraced the challenge and perfected …more
Last year I had the privilege of speaking at the Internet Marketing Association’s IMPACT13 Conference in Las Vegas, where the theme was …more
By Nancy Wong Bryan, The Web as a Door-to-Door Salesman articles (I, II, III) were from an interview I did a decade ago. …more
By Nancy Wong Bryan, Originally posted on April 05, 2004 The Web as a Door-to-Door Salesman articles (I, II, III) were from an …more
By Nancy Wong Bryan, Originally posted on April 01, 2004 The Web as a Door-to-Door Salesman articles (I, II, III) were from an …more
In a stunning example of interactive storytelling that pulls the reader in and engages them with sights and sounds, The New York …more
I thought this post from George Takei managed to nicely capture the tradition of the holiday and marry it with the gestalt …more
![Irving Berlin's HOLIDAY INN [colorized]](https://www.copernicanshift.com/wp-content/uploads/2013/12/Irving-Berlins-HOLIDAY-INN-colorized.jpg)
Thanksgiving is actually a relatively modern holiday – and only an “official” holiday since 1941. In fact, although U.S. Presidents had declared …more
Article written by Mitchell Osak and published on the Financial Post: Link Mark Twain was foreshadowing when he said, “the past does …more
I have a couple of passages in “American Icon” that are particularly compelling — here’s one. It is from a speech that …more
I recently did a talk for the Microsoft U.S. marketing team entitled “The 7 Habits of a Highly Successful Marriage OR … …more
It was a big week in the mobile app world – Facebook launched “Facebook Home”, which is not so much a “Facebook …more
I got a chance to finish the book “American Icon” by Bryce G. Hoffman (Alan Mulally and the fight to save Ford …more
