Continuing my “Great Thinkers” series on the Summer Lovin’ edition of The Wonderful World of Marketing, in this episode I talk about Archimedes … someone who definitely needs more online profile! Archimedes may be the greatest mathematician of *all time*; although he’s constantly dwarfed by Aristotle, who basically got *everything …more
Lately, I’ve been thinking a lot about the “Modern Marketing Department”, especially in our exciting world of fast-exploding marketing technologies and the industry-wide conversion to services sales (versus license sales). Marketing is changing faster than any profession today; and many marketing teams are adding new capabilities, such as marketing automation; …more
#murica Final citizenship interview is now 19 days away — September 23 — and I’m going to post 5 questions a day until the big day (also sort of quickie study guide). So … are you knowledgeable enough to be an American? I will have to have to answer a …more
#murica How incredibly exciting! My lifelong dream of becoming an American is *about to come true*. Our final citizenship interview is 20 days away — September 23 — and I am going to ACE THIS EXAM. It all started when I was 8 years old, living in Suffern, NY … …more
What an amazing summer! To top it off, I got a chance to record a new set of “Summer Edition” Wonderful World of Marketing episodes, and I had a bit of fun with this set, focusing on some of my favorite concepts. In this first episode in the pod — …more
In May 2015 in Nashville, Sirius Decisions held their 2015 Summit themed Outperform: Strategies for Intelligent Growth, focused on effective ways to grow and outperform in today’s competitive marketplace: Link During more than 50 analyst sessions, Sirius showcased their most recent, cutting-edge research and insights, introduced new models and frameworks. The …more
GREAT ARTICLE by Nadim Hossain on “Why Marketing is Eating Sales”: Link We live in a mobile-first world where mobility references the mobility of the user, not the device. As a result, users are driving cloud-connected solutions to enable their mobile lifestyles. This connected society has generated a social-first approach …more
Over the last two years I’ve had the great fortune to get coaching from Dr Michael Gervais as part of the high-performance program run for the M&O Leadership Team by CVP Allison Watson — the U.S. M&O Lead (and my boss). Dr Gervais is the high-performance coach for the Seattle …more
Here’s an oldie but a goodie — David Ogilvy talking about the power of Direct Response versus general brand advertising. What he failed to understand was the seductive power of general brand advertising to corporate marketers — the desire to work unmeasured is ever-present; while the relentless daily measurement and …more
I’m excited to be at WPC 2015, and I’m just about to head over to the room for today’s speech. The title and extract is: Session US05: Business insights and happy users: How your customers benefit from integrating Office 365, Microsoft Dynamics, and Power BI with Windows 10 Today’s users …more
Hands down my favorite show on TV these days (with the … sniff … demise of Mad Men) is Halt and Catch …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
Always be suggestion selling! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia …more
Apportals rock! Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World Congress …more
Smells like victory. Join me for: “Your experiences, reinvented with Windows Apportals” at Convergence 2015 on March 18 at 3:30PM, Georgia World …more
As a daily driver of the only mass-produced Irish car — the iconic DeLorean DMC-12 — I feel a special connection to …more
Oh my gosh, I CANNOT WAIT TO SEE THIS!!! Here’s the global YouTube reveal of the Thunderbirds Are Go trailer, 24 hours …more
Catch my talk on Windows Apportals at #CONV15. My session is titled “CS15T043: Your experiences, reinvented with Windows Apportals: Discover how Apportals …more
This great article from McKinsey & Company title “The dawn of marketing’s new golden age” is a must read: Link It’s a …more
Wow oh wow, would I ever love to get my hands on this — it’s called “The Story of Disneyland — an …more
Check out this fantastic new promo video for Chick Flick the Musical, now on the Tubes of the InterWeb and tracking to …more
This is a really sweet piece of viral content from IKEA that plays nicely on a modern obsessions and simultaneously reinforces the …more
We live in amazing times. Sneaking up on us without most people noticing, we are in the midst of a second Space …more
From today’s Popular Mechanics: Why Superintelligent Machines Are Probably the Dominant Lifeforms in the Universe | It’s a robot’s universe. We’re just …more
Thanksgiving is actually a relatively modern holiday – and only an “official” holiday since 1941. In fact, although U.S. Presidents had declared …more
As a proud DeLorean driver I like to Live the Dream on a daily basis, and I always Keep the Shiny Side Up on …more
Today, unbelievably, is my 8 year work anniversary at Microsoft (October 9). It has FLOWN BY — and it’s been a helluva …more
One of the great joys of being a parent is to watch your child grow into an adult. It’s not what they …more
My daughter Myrna is playing the role of Rose Fenny in the Arts Alliance’s 2014 production of DOGFIGHT. It’s November 21, 1963. …more
It was just a few weeks ago on August 21, 2014 when I waxed nostalgic about the great old days of Saturday …more
